Aha! Roadmaps | Strategic models: Lean canvas

Lean canvas is a one-page business template that helps organizations deconstruct an idea into its key assumptions. Articulate your strategic building blocks by filling in the data that relates to your organization to help you better understand whether you should pursue the opportunity.

Want to start in a whiteboard? Use the Lean canvas to collaborate with your team, then move your model into your Aha! account.

To create a Lean canvas, navigate to Strategy Models, click Add model, and then select Lean Canvas from the Example templates.

You can always customize strategic models to your needs. The standard fields in this model are:

• Problem: List your top 1-3 problems.

• Solution: Outline a possible solution for each problem.

• Key metrics: List the key numbers that tell you how your business or product is doing.

• Unique value proposition: A single, clear, and compelling message that states why you are different and worth paying attention to.

• Unfair advantage: What your product has that cannot be easily bought or copied.

• Channels: Outline your path to customers both inbound and outbound.

• Customer segments: List your target customers and users.

• Cost structure: List your fixed and variable costs.

• Revenue streams: List your sources of revenue.

Based on work by Leanstack and Business Model Foundry licensed CC BY-SA 3.0

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