Hero - AI overview

An AI assistant purpose-built for product teams

Do your best work with a powerful AI assistant by your side

Start a free trial

Embrace an AI-first product mindset

An image of Aha! shapes being converted into records in Aha! Roadmaps

Use advanced LLMs

Leverage the most advanced models from OpenAI, Anthropic, and Google. Aha! software automatically chooses the best model for the task. Tuned prompts ensure optimal performance on product development work.

Join a demo

Supercharge product development

Use a purpose-built AI assistant throughout Aha! software to go from discovery to delivery, faster

AI assistant image 1

Jump-start strategic planning

Streamline your research process. Use the AI assistant to quickly synthesize information from multiple sources — including the internet, industry reports, and internal knowledge. Summarize your research, capturing it in Aha! Roadmaps to shape your product strategy.

  • Spot potential market opportunities

  • Understand the competitive landscape

  • Define buyer and user personas

Learn more

Power product discovery

Ensure your roadmap is customer-driven. Analyze customer interviews in seconds using the AI assistant in Aha! Discovery. Surface answers to your questions, pull out highlights across entire studies, and turn new insights directly into strategic plans for the team.

  • Summarize entire conversations

  • Extrapolate customer sentiment

  • Identify relevant learnings and quotes

Learn more

Aha! Ideas — AI idea explorer tool

Analyze feedback at scale

Home in on opportunities to improve your product. Use powerful AI capabilities in Aha! Ideas to uncover feedback themes, spot ideas related to a specific topic, and find duplicate requests. This is especially useful if you have a large volume of requests in your ideas portal.

  • Visualize clusters of common themes

  • Research ideas related to a specific feature

  • Identify and merge similar ideas in bulk

Learn more

Explore concepts faster

Accelerate the creative process with AI. Speed up wireframing in Aha! Whiteboards — use a text prompt or image to create an initial design. Generate working prototypes to showcase new user experiences before you start building anything.

  • Build prototypes directly from feature descriptions

  • Apply existing design styles and custom branding

  • Make quick adjustments based on feedback

Learn more —>

Bring your plans to life

Efficiently define and prioritize new functionality. Access the AI assistant in Aha! Roadmaps to draft initiatives, epics, and features from your customer and market research. The assistant can also assess your options and recommend what to build next based on impact.

  • Create, modify, link, and analyze Aha! records

  • Find related features and group them into epics

  • Locate product info with AI-supported search

Learn more

Streamline workflows

Let AI handle time-consuming tasks — so the team can focus on doing the actual work. Use the AI assistant in Aha! Teamwork and Aha! Develop to break down work into detailed requirements, identify dependencies, summarize project status, and more.

  • Define technical specs and acceptance criteria

  • Connect product data with AI-powered coding tools

  • Provide a summary of progress, timing, and risks

Learn more


Ready to get started?

See why more than 1,000,000+ product builders use Aha! software

Start a free trial

Learn about the AI assistant
How can I access the AI assistant?
How does pricing work?
What third-party providers are involved?
Will Aha! use my data to train AI?
How do you protect sensitive customer information?
Where is the data processed?
Can I opt out of AI-powered features?