About Us - Hero

About us

Lovable software, happy teams

We started with a simple idea: to build a company that customers and employees would love


Aha! is the world's #1 product development software. Over 1 million product builders — from startups to the Fortune 500 — use our suite to go from discovery to delivery and bring their strategy to life.

Aha! is a very different type of high-growth SaaS company. We are self-funded, fully remote, and have no sales team. And we are highly profitable — surpassing $100M in annual recurring revenue in early 2022. We aspire toward a world of lovable software built by happy teams. Today, more than 1 million product builders at many of the world's best-known companies trust our software to build a better future.

Our vision has never wavered. We believe that the companies that succeed in today's dynamic markets are the ones that lead with a bold mission and connect strategy to their work. And the most value comes when teams work together. This takes discipline and requires a goal-first approach, thoughtful prioritization, and cross-functional planning. Our product development suite, services, and partners help companies transform old, inefficient ways of innovating into a fresh approach.


A different type of high-growth SaaS company

We are champions of the Bootstrap Movement — purpose-driven, self-reliant, and dedicated to creating customer and team value

A different type of high-growth SaaS company

We are champions of the Bootstrap Movement — purpose-driven, self-reliant, and dedicated to creating customer and team value

Company at a glance

Company at a glance

Founded

2013

Headquarters

Distributed team (U.S. + international)

Users

1 million+

Revenue

$100M+ ARR

Mission

Help teams build lovable software

Products

Aha! Roadmaps, Aha! Discovery,

Aha! Ideas, Aha! Whiteboards,

Aha! Knowledge, Aha! Teamwork,

Aha! Develop, Aha! Academy


Learn about our company


Lovability in action

Many people would say that love and business make an odd pairing. We have been fortunate to find that the opposite is true. Customer and employee love is a metric we track at Aha! — because it is a real measure of engagement and business performance.

We take a human-centered approach and reject the growth-at-all-costs mentality that is standard for so many SaaS companies today. Our focus is on building mutually beneficial relationships with everyone we work with. The Aha! way is definitely unconventional, but we know it works.

Create real value together

Everyone enjoys getting meaningful work done. We want you to (re)discover your joy for work — that sense of confidence, impact, and swagger that makes you say, “I’ve got this.” Aha! helps teams be their best and be happy.

We are an entirely remote company with team members working throughout the U.S. and some international locations. We will never ask people to return to the office because we do not have one. Joining our team means you get to work from where you are happiest. Work is life and life is work — joy should be at the center of whatever you choose to do.


Ready to join?

We are bootstrapped, profitable and hiring!

Apply now