Customer stories
Be your best
Learn how businesses — from startups to global leaders — use Aha! to set strategy and create breakthrough innovations
2U, Inc
2U used Aha! to plan and execute their online education platform in a more cohesive process
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Acquia
Acquia delivered an innovative digital experience by enabling their team to focus on product strategy
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Acrobatiq
Acrobatiq built custom scorecards to prioritize features and increase value for their learning analytics platform
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Addgene
Addgene integrated their Jira instance with Aha! to manage both the granular work and bigger picture
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Alida
Alida used the integration with Slack to notify product management of new ideas on their ideas portal
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American Automobile Association
AAA created a sustainable, transformative customer experience by using Aha! to align around initiatives
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Aperture Health
Aperture Health connected Aha! with Azure DevOps to funnel work from ideation to development with consistency
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Aquicore
Aquicore aligned business metrics with a modern approach to roadmapping
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Astucemedia
Astucemedia created a seamless feedback loop with the senior management team using an Aha! ideas portal
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AutoScout24
AutoScout24 overhauled a disjointed planning process and consolidated client engagements in one place
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Avadyne Health
Avadyne Health integrated Aha! with Jira to plan, manage, and communicate product plans
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BAE Systems Applied Intelligence
BAE Systems Applied Intelligence gained visibility across their portfolio of products from strategy to implementation
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Bank of New Zealand
Bank of New Zealand mapped out their development roadmap in Aha! to streamline planning
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BestDoctors
Best Doctors utilized Aha! to merge and update roadmaps between multiple distinct company divisions
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Betsson Group
Betsson Group set unique processes for each department to create a comprehensive product strategy
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BetterCloud
BetterCloud configured an Aha! ideas portal to collect feedback and send prioritized features to Jira
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Billtrust
Billtrust set a consistent method for capturing ideas and providing status updates using an Aha! ideas portal
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Blibli
Blibli created robust custom roadmaps and presentations for a variety of audiences
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Boise Cascade
Boise Cascade centralized their product portfolio in Aha! to create a shared set of aligned goals
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BrightSpring Health Services
BrightSpring Health Services achieved an enterprise transformation using Aha! to engage employees and drive innovation
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Candid
Candid clearly identified necessary prelaunch activities, providing a holistic picture of what needs to be done
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CarePayment
CarePayment united their daily tasks and big picture, empowering the whole organization to work in unity
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CaterTrax
CaterTrax implemented Aha! to consolidate product management requests and strategic process planning
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CCG Analytics
CCG Analytics defined strategic initiatives in Aha! to bring the entire product and development team together
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Certain, Inc.
Certain documented their corporate vision and tied initiatives to the products within their hierarchy
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Change Healthcare
Change Healthcare integrated Aha! with tools like Jira and Slack to streamline and connect their workflow process
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CheapCaribbean
Cheap Carribbean implemented Aha! to streamline product planning from idea management through to delivery
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Cincom Systems
Cincom provided stakeholders with more regular updates by using the Aha! reporting capabilities
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Clearswift
Clearswift created Aha! custom fields in product features to understand work commitments before development begins
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Cloud Elements
Cloud Elements defined a repeating monthly release to engineering with the Aha! integration with CA Agile Central
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CooperVision
CooperVision utilized the features board to help their entire global organization stay on the same page
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Coveo Solutions Inc.
Coveo adopted Aha! as the single source of truth for their product management team, increasing transparency
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Data Action
Data Action gained valuable insights into what customers need by gathering requests via an Aha! ideas portal
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Databricks
Databricks organized both task management and long-term strategy using the two-way integration with Jira
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Deck Commerce
Deck Commerce leveraged the features board to manage team capacity, strategy, and timelines
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Doccle
Doccle transformed their idea process — from capture all the way down to implementation — with an ideas portal
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ECI Software Solutions
ECI Software Solutions consolidated their product backlog and scheduled yearly releases, centralizing their planning process
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Educational Credential Evaluators
ECE broke out of a sluggish product development roadmapping process, streamlining creation and sharing in Aha!
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EducationSuperHighway
EducationSuperHighway aligned teams across strategic goals using the Aha! roadmap and Gantt chart capabilities
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Eduphoria!
Eduphoria! streamlined their process for creating features and requirements — no more hunting for documents
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Elements
Elements created a standard way to capture and manage product data and create a more unified team
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Enplug
Enplug customized the settings of multiple idea portals, allowing them to keep submissions streamlined
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eWise
eWise tracked releases throughout their international teams using features and releases to collaborate
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Experian Data Quality
Experian gained visibility across their entire portfolio, better visualizing and planning what needed to be done
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Fibroblast
Fibroblast located all product management information in a single place, instead of having them spread out
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Fortune 500 pharmaceutical and life sciences company
This Fortune 500 pharmaceutical and life sciences company connected enterprise-level goals to product-level plans
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Fortune 500 US Government Integrator
This Fortune 500 government integrator filled their product development lifecycle gaps by using Aha!
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Frontline Education
Frontline Education personalized their Aha! terminology and created custom fields to quickly report on roadmaps
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FullStory
FullStory created customizable release schedule templates, allowing them to reduce communication friction
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GameDesire
GameDesire used Aha! to review plans and assess risks, eliminating the need to navigate dozens of documents
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GB Group
GB Group reduced the amount of duplicate effort needed when creating development features by using Aha!
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Genesys established the perfect balance between flexibility and consistency.
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Genesys Cloud
Genesys Cloud analyzes customer feedback and shortens roadmap creation time by 30% with Aha! Ideas and Aha! Roadmaps
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Harris School Solutions
Harris School Solutions reports on progress 25x faster and aligns product and development with one integrated toolset
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Haymarket Media, Inc.
Haymarket successfully produced short, medium, and long-term roadmaps, customized for the audience in Aha!
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Health Network Laboratories
Health Network Laboratories displayed portfolio data in a digestible format using the Aha! portfolio view
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Help.com
Help.com created an efficient idea management process, giving customers better visibility into request status
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HireRight
HireRight required each feature to be attached to a goal and initiative before it would be moved into development
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IMO Online
IMO centralized management of their product roadmaps, providing real-time transparency for senior stakeholders
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inno360, Inc.
inno360 visualized how they were progressing against release dates by using the Aha! progress charts
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Internet of Artists
Internet of Artists aligned around a vision for what they wanted to achieve, providing clarity around priorities
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IST
IST increased collaboration between product managers and engineering by integrating Aha! with Jira
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Jack Henry & Associates, Inc.
Jack Henry & Associates aligned strategy and priorities across different teams
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Juvare
Juvare brought a new level of visibility into their marketing work by tracking all cross-team tasks and projects in a single location
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Kaufman Hall
Kaufman Hall used epics in Aha! to break down user stories and assign work to sprints
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LexisNexis
LexisNexis clearly articulated their product vision in a concise way that helped team members stay up to date
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Liquid
Liquid improved organization, communication, ownership, and transparency across teams using the planning process in Aha!
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Liquid Telecom
Liquid Telecom increased product roadmap transparency and gave employees a central place to share ideas
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Litera
Litera used the Aha! two-way integration with FogBugz to maintain alignment across teams
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Local iQ
Local iQ used roadmap visualizations to plan and communicate work to stakeholders
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Loudfund
Loudfund defined everything from the market position down to the requirements for a modal using Aha! integration
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Lush Cosmetics
Lush planned, managed, and reported on progress using vision building, goal setting, and project definitions in Aha!
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Madison Logic
Madison Logic provided real-time views into their product roadmaps, communicating any changes that were made
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MediaNewsGroup
MediaNews Group transformed their product management approach, putting strategy at the center of every decision
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Meltwater
Meltwater used an Aha! ideas portal to review product features, routing each new idea to the right product manager
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Mercatus
Mercatus Technologies crowdsourced feature ideas to determine which ideas will achieve high-level objectives
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MicroPact
MicroPact seamlessly plugged into Jira, helping the engineering team tap into the strategic roadmap
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MLSListings
MLS Listings linked features to track regression testing, allowing for a better picture of specific issues
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MobiTV
MobiTV streamlined communication across groups by easing the time it took to add features, requirements, and to-dos
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MyJar
MyJar translated business requests into development tickets in an improved process, resulting in flexible reports
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Newsweaver
Newsweaver used Aha! to improve their product planning process, giving the product team more clarity about where they are going and why
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NiCE Actimize enhanced cross-team coordination as they transitioned to cloud-based offerings.
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OkCupid
OkCupid used Aha! to get everyone working better together, with improved visibility into releases
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Orica
Orica used Aha! to centralize roadmap definition, allowing them to align on priorities and deliver on their strategy
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Patterson Companies
Patterson Companies standardized roadmap practices by defining initiatives and goals within Aha!
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Paycor
Paycor focused on customer needs by implementing Aha! to capture ideas and roadmaps in the same system
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People HR
People HR gathered feedback using an Aha! ideas portal and made strategic decisions about what to implement
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Pepper Marketing
Pepper Marketing used the kanban workflow to identify resourcing constraints and to keep projects moving quickly
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Pepperjam
Pepperjam identified when resources and releases overlapped, allowing the product team to be more proactive
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PerformLine, Inc
Performline compiled product info and strategy in Aha! to create alignment on how to position the product in the market
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Plated
Plated mapped existing scrum processes and initiatives to build tactical execution plans around them
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Powerco
Powerco followed a consistent structure starting with goals that flow into their plans — creating company alignment
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PowerReviews
PowerReviews simplified their product planning by using the same tool for managing ideas and roadmapping
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Promofarma.com
Promofarma.com leveraged the Aha! scorecard to rate, track, and prioritize features in a more strategic way
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ProspectSoft Ltd
ProspectSoft managed product processes all in Aha! — from setting strategy to defining features and idea management
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pymetrics
pymetrics used release roadmaps to visualize dependencies across their product, engineering, and marketing teams
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Racing Post
Racing Post harnessed custom fields and reporting in Aha! to gain confidence and support from senior management
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Red Bee Media
Red Bee Media created portfolio roadmaps for all products and managed services — now they can seamlessly track progress
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Red Hat
Red Hat used Aha! to plan strategic IT initiatives and align plans to improve underlying business operations
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Relativity united disparate backlogs and created organized product lines and releases within Aha!
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