My name is Holly Croteau — this is why I joined Aha!
Meet Holly, a Senior Recruiter on the Aha! team. Her career goal is to help others achieve theirs — and find deep value alignment on teams.
Most popular new Aha! features launched in Q4 2025
Explore the top features we launched in Q4 2025 — across Aha! Roadmaps, Discovery, Ideas, Whiteboards, Knowledge, Teamwork, and Develop.
Aha! recognized again as a top workplace and product innovator
Aha! won two Best in Biz Awards in 2025: Best Place to Work and Best New Enterprise Product of the Year for Aha! Discovery. Learn why the judges chose to honor Aha! for…
This is what kept our remote team connected in 2025
We prioritize connection as a remote team, even when times feel uncertain. Explore how shared gratitude, interests, and traditions helped us build community in 2025.
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
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From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
6 new ways to style tables in the Aha! text editor
Format and maintain tables faster in Aha! software with new capabilities for clear, easy‑to‑scan documentation.
Stop bringing your whole self to work
See why effective leadership requires emotional regulation, not oversharing — and how your mood shapes the team.
Expand customer feedback collection from sales and support tools
Collect data from any sales or support tool (such as Freshdesk, HubSpot, or Gainsight) with feedback webhooks in Aha! Ideas. Use AI to detect product requests and log…
Turn feature descriptions into marketing, sales, and support content with AI
Write a clear feature description and reuse it everywhere. Here's how to use AI to speed up launch blogs, release notes, and other customer updates based on a feature or…
6 new formatting options in the Aha! text editor
Explore new formatting options in the Aha! text editor that make product docs easier to create and understand.
