Introducing Aha! Discovery — the new way to manage customer interviews
March 27, 2025

Introducing Aha! Discovery — the new way to manage customer interviews

Learn more about the latest tool for product builders — Aha! Discovery. It is the new way to manage customer interviews, uncover key product insights, and link them to your roadmap.

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Collection65 articles

Aha! Knowledge

Streamline product knowledge sharing. Check out the latest updates to Aha! Knowledge — easily create wikis, knowledge bases, and other essential docs in a central hub.

Collection59 articles

Best practices

Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.

Collection893 articles

From Brian

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection119 articles

Why I joined

Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.

Keep diagrams in sync across multiple records
March 13, 2025

Keep diagrams in sync across multiple records

Keep diagrams and whiteboard visuals up to date everywhere. Embed whiteboards across multiple records in Aha! software — any edits you make will sync automatically so the team always has the latest version.

The software revolution, part II: AI agents are writing the code
March 10, 2025
The software revolution, part II: AI agents are writing the code

AI is rewriting the rules of software development. Learn how product teams must adapt and why strategic decision-making matters more than ever.

Online whiteboard software: What are the best tools for 2025?
March 7, 2025
Online whiteboard software: What are the best tools for 2025?

Discover the best whiteboard software for collaboration — from brainstorming ideas to aligning with stakeholders. Find the right online whiteboard tool for your team.

Export your roadmaps to a whiteboard for team review
March 6, 2025
Export your roadmaps to a whiteboard for team review

Export roadmaps to whiteboards for efficient collaboration. Share early plans, gather feedback, and explore different scenarios with your team.

Throw the confetti 🎉 and celebrate your work
March 4, 2025
Throw the confetti 🎉 and celebrate your work

Celebrate your product wins in Aha! software with virtual confetti. Ship a feature or complete a to-do to see celebratory confetti rain down your screen.

Product All-Star: 5 questions with Peter Bongiorno
March 3, 2025
Product All-Star: 5 questions with Peter Bongiorno

A career built on curiosity — Peter Bongiorno talks about breaking into product management, learning from customers, and what it takes to build great products.