Standardize how you create product documentation with new automations
Instantly add the right notes and whiteboards to your work with automation rules in Aha! software — bringing context and consistency to your process.
The psychology of token remorse
Token remorse is the anxiety people feel when every AI prompt has a visible cost. Learn about the psychology behind credit limits, why people self-censor prompts to save…
Aha! wins a bronze Edison Award for our breakthrough product discovery offering
A bronze Edison Award for Aha! Discovery is proof of our 10+ year commitment to delivering innovative, lovable software. We are excited to shape the next decade of…
A new way to build roadmap presentations in Aha! Roadmaps
Create beautiful roadmap presentations that highlight your bold thinking with AI assistance, expanded design tools, live data options, and more.
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
Let's talk about product management slopware
Avoid "slopware" as AI speeds up the software-building process. We share four practical tests PMs can use when deciding what to build.
The new realities for product builders
A single product development framework is no longer enough. Here is how AI-powered product managers can flex their methods to build everything from prototypes to robust…
Introducing a new way to tag insights in research studies
Organize customer research with global and study-level tags in Aha! Discovery to reduce clutter and spot patterns faster.
The top Aha! software features launched in Q1 2026
Discover the top Aha! software launches from Q1 2026 — including integrations with coding agents in Aha! Develop and our new AI prototyping and app-building tool.
Analyze survey data alongside customer interviews in Aha! Discovery
Upload surveys, usability tests, and more to Aha! Discovery as a CSV or XLS file. Use Elle, the AI assistant, to surface key insights and connect them to your roadmap.
