The new Aha! AI assistant will change how you build products
July 16, 2025

The new Aha! AI assistant will change how you build products

Discover the new AI assistant in Aha! software — purpose-built to help product teams move faster from discovery to delivery.

July 22, 2025
Is AI why we are seeing so many layoffs?

It is not so simple as "AI is replacing people and taking all the tech jobs." AI investments are expensive, and markets are stalled. Companies do not want to be left…

July 16, 2025
Meet the new Aha! text editor

Write clear documents faster with the new Aha! text editor — now with snippets, inline files, Aha! record links, and built-in AI writing help.

Subscribe to our newsletter

Receive tips on building lovable products — delivered to your inbox.

Collection74 articles

Aha! Knowledge

Streamline product knowledge sharing. Check out the latest updates to Aha! Knowledge — easily create wikis, knowledge bases, and other essential docs in a central hub.

Collection66 articles

Best practices

Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.

Collection898 articles

From Brian

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection121 articles

Why I joined

Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.

12 essential articles on roadmapping in the age of AI
July 14, 2025

12 essential articles on roadmapping in the age of AI

AI is transforming product development. But the need for strategy and clear thinking is timeless. Get inspired to build strategic roadmaps that rally the team and help you ship what matters.

Wireframe smarter with pre-built component blocks
July 9, 2025
Wireframe smarter with pre-built component blocks

Speed up your wireframing process with new pre-built blocks in Aha! Whiteboards. Quickly mock up flows, get feedback, and keep design work moving.

The best product managers ask customers for their money
July 8, 2025
The best product managers ask customers for their money

A product is only real when someone is willing to pay. This blog explores how to lead early customer conversations by staying grounded in current value and asking for…

Most popular new Aha! features launched in Q2 2025
July 2, 2025
Most popular new Aha! features launched in Q2 2025

Discover what's new in Aha! software. See the top product updates from Q2 2025 — including the launch of Aha! Teamwork.

This is why it is so hard for product managers to talk with customers
June 27, 2025
This is why it is so hard for product managers to talk with customers

Struggling to recruit customers for product discovery interviews? Here are better ways to plan your outreach and engage the right people (without resorting to gift…

Report on interview highlights and tags in Aha! Discovery
June 25, 2025
Report on interview highlights and tags in Aha! Discovery

Analyze customer interview highlights with a new list report in Aha! Discovery. Filter by tag, date, and highlight type to uncover patterns. Then, share insights with the…