Your execs might not have an AI strategy
August 12, 2025

Your execs might not have an AI strategy

Many leaders claim an AI strategy, but lack clarity. Getting the most benefit out of AI means going back to the basics and grounding your strategy in reality.

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Collection76 articles

Aha! Knowledge

Streamline product knowledge sharing. Check out the latest updates to Aha! Knowledge — easily create wikis, knowledge bases, and other essential docs in a central hub.

Collection69 articles

Best practices

Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.

Collection899 articles

From Brian

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection121 articles

Why I joined

Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.

Do this when customer feedback is unclear
August 5, 2025

Do this when customer feedback is unclear

Struggling to make sense of ambiguous customer feedback? Learn how product managers and UX designers can synthesize interview data and use frameworks to find clarity and build what truly matters.

The new purpose-built AI assistant for product discovery research
August 4, 2025
The new purpose-built AI assistant for product discovery research

Accelerate product discovery with Aha! Discovery's AI assistant. Instantly analyze interviews, find insights, and surface themes — no manual work required.

Turn any text into an Aha! record in seconds
July 31, 2025
Turn any text into an Aha! record in seconds

Turn highlighted text into Aha! records to quickly capture ideas, features, and to-dos — and connect notes directly to your product roadmap.

Improve future work estimates based on past cycle and lead times
July 30, 2025
Improve future work estimates based on past cycle and lead times

Unlock smarter planning with the updated cycle and lead time report in Aha! Teamwork and Aha! Develop. Track delivery trends, set more accurate targets, and improve team…

This is the product discovery process we use at Aha!
July 28, 2025
This is the product discovery process we use at Aha!

Get an inside look at how we approach product discovery on the Aha! team — with real examples and practical tips you can use to improve your customer research process…

Is AI why we are seeing so many layoffs?
July 22, 2025
Is AI why we are seeing so many layoffs?

It is not so simple as "AI is replacing people and taking all the tech jobs." AI investments are expensive, and markets are stalled. Companies do not want to be left…