August 4, 2025
The new purpose-built AI assistant for product discovery research
Accelerate product discovery with Aha! Discovery's AI assistant. Instantly analyze interviews, find insights, and surface themes — no manual work required.
Aha! Discovery
Turn conversations into clarity. Explore the latest updates to Aha! Discovery — jump-start interviews, organize research findings, and uncover product insights.
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July 31, 2025
Turn any text into an Aha! record in seconds
Turn highlighted text into Aha! records to quickly capture ideas, features, and to-dos — and connect notes directly to your product roadmap.
This is the product discovery process we use at Aha!
Get an inside look at how we approach product discovery on the Aha! team — with real examples and practical tips you can use to improve your customer research process…
Bring personas to life with the actual voice of the customer
Link interview highlights from Aha! Discovery to personas in Aha! Roadmaps to give the team a deeper understanding of who you are building for.
The new Aha! AI assistant will change how you build products
Discover the new AI assistant in Aha! software — purpose-built to help product teams move faster from discovery to delivery.
Most popular new Aha! features launched in Q2 2025
Discover what's new in Aha! software. See the top product updates from Q2 2025 — including the launch of Aha! Teamwork.
Report on interview highlights and tags in Aha! Discovery
Analyze customer interview highlights with a new list report in Aha! Discovery. Filter by tag, date, and highlight type to uncover patterns. Then, share insights with the…
Tag key findings in customer interviews
Add customizable interview tags to transcripts in Aha! Discovery to better organize customer feedback and label the findings that are most important for your team.
20 questions to uncover what your customers are not saying
The best customer interviews feel less like information-gathering and more like joint investigation. Use this list of 20 thoughtful prompts to uncover tangible insights…
New Aha! Discovery + Salesforce integration for customer research
Import Salesforce contacts into Aha! Discovery — along with key fields like title, organization, and interview approval — so you always know who is eligible for outreach…
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