Set custom color palettes to match your brand across Aha! software
Use custom color palettes in Aha! software to keep every report, note, whiteboard, and more on brand and consistent.
Aha! Discovery
Turn conversations into clarity. Explore the latest updates to Aha! Discovery — jump-start interviews, organize research findings, and uncover product insights.
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Use AI to link customer interview insights to ideas
You can now ask Elle, the AI assistant, to create highlights from customer interviews in Aha! Discovery and link them directly to your product roadmap.
Introducing the Aha! software MCP server
The new Aha! software Model Context Protocol server connects your product data to AI tools like Claude, ChatGPT, and Copilot. Search records, create reports, draft…
8 new customer insights reports for product discovery
Use AI to rapidly create insights reports from customer interviews in Aha! Discovery. Choose from eight templates (including voice of the customer, journey map, and…
Create prototypes to transform how you define new features
Save prototypes as records in Aha! software so you can link them to product work, track changes, and gather feedback in context.
Aha! wins a bronze Edison Award for our breakthrough product discovery offering
A bronze Edison Award for Aha! Discovery is proof of our 10+ year commitment to delivering innovative, lovable software. We are excited to shape the next decade of…
Control who can view and edit your product reports
Set granular view and edit permissions for every report, roadmap, and dashboard in Aha! software. Share updates widely while keeping your most important views stable and…
Introducing a new way to tag insights in research studies
Organize customer research with global and study-level tags in Aha! Discovery to reduce clutter and spot patterns faster.
The top Aha! software features launched in Q1 2026
Discover the top Aha! software launches from Q1 2026 — including integrations with coding agents in Aha! Develop and our new AI prototyping and app-building tool.
Analyze survey data alongside customer interviews in Aha! Discovery
Upload surveys, usability tests, and more to Aha! Discovery as a CSV or XLS file. Use Elle, the AI assistant, to surface key insights and connect them to your roadmap.
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