Introducing MCP connectors: Give Elle access to the tools you use
Connect approved external tools to Elle so product teams can work with GitHub, Linear, Jira, and more directly in Aha! software.
Aha! Discovery
Turn conversations into clarity. Explore the latest updates to Aha! Discovery — jump-start interviews, organize research findings, and uncover product insights.
Collection62 articles
Elle (the AI assistant) is now the focus of the My work screen
Elle, the AI assistant in Aha! software, now has a dedicated screen in My work. Start any task on a blank slate and return to recent chats anytime.
Introducing skills for Elle in Aha! software
Turn your team's expertise into AI skills in Aha! software. Elle applies your instructions automatically — so every task follows your standards.
Automate customer interviews with Aha! Discovery
Automate scheduling of product discovery interviews — helping product, UX, and research teams reduce coordination busywork and keep their research on track.
Most popular new Aha! features launched in Q2 2026
Explore the top Aha! software launches from Q2 2026 — including Aha! Builder, AI-powered research, interactive prototypes, and live spreadsheets.
Set custom color palettes to match your brand across Aha! software
Use custom color palettes in Aha! software to keep every report, note, whiteboard, and more on brand and consistent.
Use AI to link customer interview insights to ideas
You can now ask Elle, the AI assistant, to create highlights from customer interviews in Aha! Discovery and link them directly to your product roadmap.
Introducing the Aha! software MCP server
The new Aha! software Model Context Protocol server connects your product data to AI tools like Claude, ChatGPT, and Copilot. Search records, create reports, draft…
8 new customer insights reports for product discovery
Use AI to rapidly create insights reports from customer interviews in Aha! Discovery. Choose from eight templates (including voice of the customer, journey map, and…
Create prototypes to transform how you define new features
Save prototypes as records in Aha! software so you can link them to product work, track changes, and gather feedback in context.
See more collections
View more