Create prototypes, validate proofs of concept, and build trusted applications with Elle — no technical skills needed
We created Elle specifically for you. This powerful AI assistant in Aha! knows product development — helping you design and build scalable software that meets your needs. This enables you to go from user insight to business application faster than ever.
Generate high-quality code
Make feature improvements
Manage user authentication
Describe what you want to build, who it is for, and why it matters. This is the short brief Elle builds from — quickly turning your vision into functional prototypes and business applications that solve real problems.
Define your vision and goals
Describe the primary personas
Highlight jobs users need to complete
Control exactly how your new application looks. Choose one of the provided themes or apply your own design system. Give Elle the necessary context to create something that is distinctly yours. (No generic AI-coded apps here.)
Attach mockups to inspire Elle
Add your design system files
Adjust color, typography, and spacing
Collect requests right in your application with included idea management to give users a voice. Partner with UX and internal teams to refine flows and prioritize what to code next.
Add the feedback widget
Use feature planning boards
View and edit the code
The ability to develop applications so rapidly provides significant value for internal tools.
— Head of Business Agility, Retail company
I love how this is tailored for the way a product manager thinks, starting with strategy and user needs.
— CPO, Healthcare company
Cross-team collaboration is crucial in AI-powered application development to get the right output.
— Head of PM, Finance company
Deliver applications your IT team will appreciate. Everything you need to operate an enterprise application — including a database, authentication, and secure hosting — is built in. Run quality, security, and compliance reviews to meet internal requirements.
Customize configuration
Manage user access
Share test reports
Get the most value from the software you create. Use Elle to automatically draft a user guide. Publish it directly in your application to give users self-serve access — so they can quickly find answers.
Create support articles
Include screenshots
Review and publish revisions
Avoid chaos as more team members start building with AI. Organize all your prototypes and new tools for customers or internal teams in one place. Manage the status of existing applications and define clear guidelines for creating new ones.
Centralize prototypes and applications
Define approval workflows
Manage application status
Use Aha! Builder as part of the Aha! product suite. This enables you to plan and manage all applications — including those built by engineers and those built by product — in a unified system. It also gives Elle full context around enterprise planning data to achieve the best results.
Go seamlessly from product discovery to delivery
Create strategic plans that guide what you build
Feed user insights into your planning process
Empower product managers to create prototypes and new tools for customers or internal teams faster than ever before.
Everything you need (from a database to secure hosting) is included. You do not need to fuss with third-party vendors, saving you time and money.
Scale applications with confidence. Our proven Aha! managed, AWS-powered cloud environment ensures secure and reliable performance.
Use built-in assessment capabilities to make sure new applications meet your organization's quality, security, and compliance standards.
Collect feedback right in your applications and partner with colleagues in a shared environment to keep improving your tools.
Our Customer Success teammates are experts in product management and application-building. They can help you build what customers want.
Learn more about PM development
Product managers already set strategy, understand what customers need, and define what to build. A purpose-built AI coding tool lets them go further — rapidly creating robust prototypes and trusted business applications without waiting on engineering. There is no need for lengthy approval cycles or upfront budget commitments. Product managers become product builders who can validate ideas, gather feedback, and launch new solutions on their own.
AI makes it possible to build everything from lightweight prototypes to robust business applications (including internal and customer tools). Examples include creating applications to manage budget requests, collect customer questionnaire responses, track vendor onboarding, and monitor marketing assets. The common thread is that these applications solve real problems for specific users. Learn more about the types of outputs and when to build them.
No. You describe your application in plain language — its purpose, its users, and how it should look — and the AI assistant generates the user interfaces, business logic, and databases. Technical skills are not required, but product thinking is. A deep understanding of users and the problem you are solving is what leads to applications that deliver real value.
AI-assisted development does not replace your existing process. Instead, it gives you an additional approach based on what you are building. For complex, customer-facing products, a traditional product development framework with cross-functional collaboration still works best. For prototypes, internal applications, and lightweight tools, a streamlined PM coding path lets you move faster. The key is matching the method to the output.
Start by asking what you want to create and who will use it. If you are building business applications people will rely on, you need a tool that meets enterprise standards. Look for one that is strategy-first, secure, and scalable. The applications you build should be simple to maintain and improve, plus easy to manage alongside everything else your team is building.
The risk depends on the tool and the approach. Vibe coding tools often lack a review process, an ownership model, or a plan for maintenance — which is how debt accumulates. A disciplined PM coding approach addresses this from the start by defining ownership, access, and how the application will be maintained over time. The goal is to build applications that are structured for long-term reliability rather than quick results.
Aha! Builder is the AI coding tool to create trusted business applications using AI. Describe what you want to build, who it is for, and why it matters. Set your design guidelines. Then Elle, the Aha! AI assistant, generates a full application — including databases, business logic, and user interfaces. Everything you build is secure and scalable. And built-in tools help you maintain, document, and manage your applications over time.
Aha! Builder is built for product managers who need to meet enterprise standards for building, deploying, and operating applications. Start with a strategy-first approach grounded in vision, goals, and personas. Build applications that are secure, scalable, and easy to maintain. Then, organize and manage everything your team builds from a central place. Most alternative tools skip these steps entirely — optimizing for speed of output rather than the quality and reliability of what gets built.
You can build robust prototypes and trusted business applications. Product teams are using it to create tools that track marketing assets, monitor customer survey completion rates, manage budget requests, and coordinate vendor onboarding. Aha! Builder supports sophisticated capabilities like embedded AI, user access controls, and integrations with other tools.
Start describing what you want to build, who it is for, and why it matters. Set your design guidelines. Then, let Elle generate a working application based on your requirements. Refine it through natural language conversations, gather feedback from colleagues, and deploy on secure, managed infrastructure when it is ready.
Aha! Builder gives product teams everything they need to prototype and deliver lovable applications with AI. Start by setting strategy. Apply design standards that match your brand, or choose from the provided themes. Code with Elle to generate useful applications and improve features. Customize configuration, including user authentication and access. Run security reviews and host securely on managed infrastructure.
Everything you need to operate a secure, scalable enterprise application is built in. Applications run in a managed cloud environment powered by AWS that meets ISO 27001 and SOC 1, 2, and 3 compliance standards. Data is encrypted in transit and at rest. Before deployment, you can run code security reviews covering OWASP Top 10, static code analysis, and dependency scans. Systems are continuously monitored with built-in redundancy and regular backups. Learn more about Aha! security and compliance.
Most AI coding tools are designed for vibe coding — you enter a prompt and get an output as fast as possible. Aha! Builder takes a fundamentally different approach. It starts with strategy, includes enterprise governance features like code security reviews and managed hosting, and supports long-term collaboration and portfolio management. It also integrates with the full Aha! suite, ensuring what you build connects directly to your product plans.
Yes! We would love to give you a demo and answer your questions. Our Product Success team has deep product experience and knowledge of our software — no salespeople here. Let's discuss the best way to support your team's discovery efforts.
You have access to functionality in the Scale plan free for 14 days. You can invite all of your colleagues to your trial as well. After your trial is over, purchase any of the plans to refine and deploy your prototypes and applications.
