Reimagine how you build products

Use our suite of AI-powered product development tools to achieve exceptional outcomes

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Aha! software is built for product teams

Drive product development
Standardize how you research, plan, and build lovable software
Start with discovery
Understand exactly what customers want and will pay for
Prioritize with confidence
Bring your strategy to life with a customer-driven roadmap


Everything you need

Use our suite of world-class tools to imagine, plan, build, and deliver lovable software

Product-Suite overview -  ROADMAPS

Roadmap your way to success

Set brilliant product strategy. Then, define exactly what needs to get done and when based on product value. Build visual roadmaps to showcase your plans and report on progress.

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ID - suite overview - discovery

Conduct customer research

Engage with end users to validate their needs. Define research studies, automatically schedule interviews, and quickly analyze key findings to inform your product decisions.

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Product-Suite overview - IDEAS

Expand customer feedback

Crowdsource ideas in a central place. Gather qualitative and quantitative feedback, then analyze trends by company or segment — so you can prioritize what to build based on potential revenue.

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ID - suite overview - whiteboards

Whiteboard product concepts

Work together in a visual space. From designing new user flows and wireframes to collaborating on roadmap priorities with stakeholders, use whiteboards to rally everyone around your bold plans.

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ID - suite overview - knowledge

Provide a product knowledge base

Document everything — including internal processes, technical guides, how-to articles, and more — in one place. Create as many private or public knowledge sites as you need for different products and audiences.

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Product overview - Teamwork

Coordinate project delivery

Keep teams aligned with strategic plans as you implement key work. Capture every task, schedule work on a timeline, and streamline workflows to ensure you deliver projects on time, every time.

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ID - Suite overview - Develop

Streamline agile development

Healthy engineering teams achieve more. Choose your methodology — scrum, kanban, or Scaled Agile Framework® — and partner closely with product management to deliver real value at a sustainable pace.

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ID - suite overview - academy

Become a product all-star

Get certified as an expert in product management and Aha! software. Learn best practices with our team and be recognized as you grow your career. Attend immersive classes or free live tutorials.

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Ready to get started?

See why more than 1,000,000+ product builders use Aha! software

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Why customers love Aha! software

Complete solution
Set a bold vision, discover what customers need, create roadmaps, and connect strategy to implementation — all in one unified system.
Purpose-built
Rely on software shaped by product experts. Our suite has evolved with the world's most innovative product teams for more than a decade.
Goal-first
Link strategic goals and initiatives to the work to increase team buy-in and transparency. Know where you are headed and the value you want to provide.
AI-powered
Leverage comprehensive AI capabilities throughout Aha! software. Streamline every aspect of your workflow to transform how you innovate and build software.
Highly-performant
Keep your product development work on track. We provide one of the most secure and reliable enterprise SaaS environments available.
Talk to product experts
Our Customer Success team has deep knowledge of our software, offers real-world product development experience, and is super responsive.