Integrate Gong with Aha! Discovery to gain product insights

We do not like to admit it, but it's true. A lot of product feedback is shared with people who are not in product management. It shows up in everyday sales conversations when customers air frustrations, plead for enhancements, or share why they chose your product (or walked away). And then it is lost. Those moments are rich with insights for product teams — if you can capture them.

Now, you can analyze Gong call scripts alongside the rest of your customer research in Aha! Discovery. This makes sure every important conversation informs what you build next.

Uncover product insights from everyday sales calls

Aha! Discovery is the fastest way to turn customer conversations into insights that guide product decisions. You want to analyze as many customer conversations as you can. And when you cannot be part of them yourself, having the transcript to review makes that possible. Of course, you could already import Gong transcripts into Aha! Discovery as TXT files, though that required a few extra steps.

The new Gong integration takes the manual work out of it. When a sales or account manager tells you about an interesting call containing product feedback, you can now add the relevant Gong call link to your interview in Aha! Discovery. Then, automatically import the call recording and transcript with a single click. From there, you can:

• Capture insights beyond scheduled research: Analyze conversations you were not part of and surface product feedback hidden in sales discussions.

• Accelerate analysis: Use the AI assistant to quickly assess sentiment, extract customer quotes, and identify key learnings.

• Connect insights to plans: Link your findings to the related product work across Aha! Roadmaps — in initiatives, features, personas, or ideas — to keep decisions grounded in real input.

Sales conversations become part of the evidence that informs your product decisions.

Add the new Gong integration in your workspace settings:

The Gong integration is available for Aha! Discovery Advanced customers. You can use Aha! Discovery as a standalone product or alongside Aha! Roadmaps to connect the voice of the customer directly to your product roadmap.

Let us show you how it works:

How to get started

To set up this integration, you must be a Tech Admin in Gong and an Owner in Aha! Discovery.

1. In Aha! Discovery, go to Settings Account Integrations.

2. Add the Gong integration and authenticate to your Gong account.

3. Choose the Gong workspace you want to connect to Aha! Discovery.

4. Create a new Interview in Aha! Discovery to add Gong call data to.

5. Paste the Gong call URL into the Gong call field in the interview drawer.

6. Click Import call data to fetch the recording and transcript from Gong.

📚 For more details, read the full support article.

Watch this tutorial recording to see how customer evidence flows into your strategic roadmap when Aha! Discovery and Aha! Roadmaps are connected.

Start a free trial of Aha! Discovery

Aha! Discovery is the new way to manage customer interviews, uncover key product insights, and link them to your roadmap. Sign up for a free 30-day trial or join a live demo to see why more than 1 million product builders trust our software to build lovable products and be happy doing it. Contact us if you are interested in trying Aha! Discovery in your Aha! Roadmaps or Aha! Ideas account to validate your plans with customer sentiment.