The new purpose-built AI assistant for product discovery research

You talk to customers and appreciate their feedback. But making sense of it all — and knowing what to do next — can be challenging. Some findings are obvious, others get buried. Some are nonsensical. No matter. You do not want to miss an opportunity to improve your product. That is where AI can help.

Analyze customer interviews in seconds with the purpose-built AI assistant in Aha! Discovery.

Many of you rely on Aha! Discovery to centralize your customer interviews. It is the new way to manage product discovery — helping product, UX, and research teams gain clarity on what to build. You could already use advanced AI functionality to summarize interviews, extract sentiment, and highlight learnings. (And no prompting is required — you just click a button.) Now, you can take your analysis even further.

The new AI assistant draws on the industry's most advanced models from OpenAI, Anthropic, and Google. It supports both built-in and custom agents, including a new dedicated discovery agent for interview analysis. Access the AI assistant via the sparkle icon in the top navigation. Then, use the discovery agent to analyze individual interviews with custom prompts, surface insights across multiple conversations, or explore trends spanning entire studies.

The AI assistant is available for all Aha! Discovery users at no extra cost during an early access period. We plan to introduce a usage-based approach with credits once we better understand how teams use AI in Aha! software. We never use customer data to train the models, and safeguards protect your information.

Check out these examples of AI analyzing interviews for Fredwin Cycling, a fictitious fitness app:

Find insights quickly

Have you ever stared at a transcript and wondered, "Where do I even start?" It can be a lot to process. Now, you can simply open the AI assistant and start asking questions. Use your own prompts, or try these suggestions to highlight key themes, link feedback to ideas, or create new ones from customer input:

• What are the top three areas of product feedback in this interview?

• Map quotes from the interview to relevant product feedback areas and related ideas/features.

• Suggest new ideas for any gaps. (As a follow up, you can make these into idea records if you also use Aha! Roadmaps or Aha! Ideas.)

Spot trends across interviews

After you complete your study, you need to find patterns and determine next steps. Use the discovery agent to analyze multiple customer interviews at once and distill the most important findings. Here are a few prompts to help you uncover insights across a study:

• Based on this study, what are the top three actionable next steps the team should take to address customer needs?

• Can you display direct quotes from the transcript for each step?

• Are there any other surprising trends, requests, or pain points that stand out?

It is not just what you learn in customer interviews — it is how quickly you can act on those insights. AI accelerates your analysis.

Whether you are looking for quotes to support a product idea or want to summarize findings across dozens of interviews, the AI assistant in Aha! Discovery makes the process faster and easier. You can even define your own custom instructions to tailor the output to your needs. Ready to dive in? Find even more inspiration in our custom prompt library.

Start a free trial of Aha! Discovery

Aha! Discovery is the new way to manage customer interviews, uncover key product insights, and link them to your roadmap. Sign up for a free 30-day trial or join a live demo to see why more than 1 million product builders trust our software to build lovable products and be happy doing it. Contact us if you are interested in trying Aha! Discovery in your Aha! Roadmaps or Aha! Ideas account to validate your plans with customer sentiment.