Aha! Roadmaps | Strategic models: Aha! business model canvas

We created the Aha! business model canvas based on our combined experience building products, analyzing marketing campaigns, and growing software companies. Use this strategic model to create a comprehensive overview of your strategy.

Want more detail? Create an Aha! Framework to see the entire Aha! development process.

To create an Aha! business model canvas, navigate to Strategy Models, click Add model, and then select Aha! business model canvas from the Example templates.

You can always customize strategic models to your needs. The standard fields in this model are:

• Description: Basic introduction to your business model.

• Key objectives: Top goals and how you measure them.

• Customer targets: Types of customers who purchase your solution.

• Customer challenges: Pain points for your customers.

• Our solution: Primary way that you solve your customer's challenges.

• Our value: Core elements of your solution that make it unique and differentiated.

• Our pricing: How you package your solution and what it will cost.

• Our messaging: Clear and compelling copy that explains why your solution is worth buying.

• Go-to-market: Strategy used to market and sell to your customers.

• Investment required: Costs needed to make the solution a success.

• Growth opportunity: Ways that you will grow the business.

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