The VP of Marketing vs. the VP of Sales
The VP of marketing and VP of sales both need a clear vision. Find out what these two leaders can accomplish when they are in sync on strategy.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Collection894 articles
The Secrets Behind The Responsive Method by Aha!
T-R-M. You will hear these three letters often at Aha! — with teammates exclaiming things like, “Melissa showed some next-level TRM today, showing the customer new…
The Founder’s Paradox: How to Stay Focused When Other Opportunities Keep Tempting You
It takes courage to have a single focus. I have been thinking about this a lot lately. Because while it takes chutzpah to set really ambitious goals, that is not where…
6 Ways to Respond to Stressful Changes at Work
Have you heard of the Holmes and Rahe Stress Scale? It is essentially a scale of life events, ranking from the most stressful to the least. It is no surprise that some…
11 Surprising Books Every Marketer Should Read
I always have a stack of “to-read” books on my nightstand. Recently, I finished a biography of Sam Walton, the founder of Walmart. No matter what you think of the company…
Roadmap.com Survey Shows Product Managers Struggle With Strategy and Marketing
Tell me if you can figure out this math problem. In a survey of more than 500 product managers, 81 percent said they owned product strategy as part of their role. And yet…
5 Signs You Lack an Integrated Marketing Plan
Tell me if this sounds familiar. After a strategic planning session, the marketing team agrees on a high-level roadmap for the next quarter. You are excited to get to…
Marketing Strategy vs. Sales Strategy
Marketing strategies define goals and promote brand awareness. Sales strategies focus on converting prospects into customers.
The Founder’s Paradox: How Do You Keep an Entirely Remote Team Engaged
I understood the skepticism at first. After all, Aha! was a new company with an entirely new approach. This was early 2013. My co-founder Dr. Chris Waters and I were…
This Is Why Brilliant Marketing Teams Never Lie
What would an ideal world look like to you? Your answer might be slightly different than mine, but I believe most of us would include some fundamentals — integrity,…
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