How to Create an Integrated Marketing Roadmap
Personas. Buyer journey. Omni-channel strategy. If you work in marketing, you have likely heard these buzzwords in the last few years. And you most definitely sat through…
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
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The Founder’s Paradox: How to Work on Vacation and Still Have Fun
The idea of a “vacation” has always somewhat bothered me. Not because I do not like to travel. (I love exploring new places. I am actually writing this post while in the…
How 100 remote workers connect every week
Aha! is a fully remote company. Learn how staying committed to our weekly video gatherings keeps our remote team connected and focused.
The Marketing Roadmap vs. the Program Plan
The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then…
3 Signs Your Teammate Will Claim Your Work
I bet you will recognize this person. Let’s call them Cary. You know, the one who lurks at the corner of every project. Cary claims the team’s work as their own, without…
The Product Roadmap vs. the Marketing Roadmap
Are product roadmaps and marketing roadmaps the same? Follow this breakdown to learn the differences between product roadmaps and marketing roadmaps.
Go Ahead — Beat Yourself Up
“Do not beat yourself up.” I am sure you have heard this before. It is a well-intentioned remark meant to soothe the sting of failure. There is some truth to being gentle…
The Product Roadmap vs. the Release Plan
Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of…
The Founder’s Paradox: How to Balance Certainty With Uncertainty
We are living in uncertain times. You could say this has always been true — life is unpredictable and so are we. People are complex. There is confusion and chaos,…
The VP of Marketing vs. the VP of Sales
The VP of marketing and VP of sales both need a clear vision. Find out what these two leaders can accomplish when they are in sync on strategy.
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