This Is Why Brilliant Marketing Teams Never Lie
What would an ideal world look like to you? Your answer might be slightly different than mine, but I believe most of us would include some fundamentals — integrity,…
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
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Stop Being so Fixated on Your Next Job Title
Have you ever quit a job because you did not get the promotion or title change that you wanted? I considered doing so myself in the past and know a few people who…
The Founder’s Paradox: How Do You Celebrate the Now When Your Job Is About the Future?
“Toot toot!” This has become a sort of virtual celebratory air horn sound at Aha! — it started with one teammate and has spread. Being a remote-first company, it is a…
The Marketing Plan vs. The Launch Plan
A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.
How We Celebrate Perfect Moments at Aha!
Dozens of support articles. 58 marketing activities completed. And hundreds of screenshots. This is just a sampling of the work that went into the launch of Aha! for…
The 7 Things That Belong in Every Marketing Plan
You need a marketing plan that ties marketing and business goals to the work that needs to be accomplished. Here are seven key things to include in your marketing plan.
Stop Making Excuses at Work — Do This Instead
Tell me if this sounds familiar. Your colleague makes a trivial mistake. Maybe it is a financial typo in a presentation or they did not speak up when they had questions…
All Marketing Is Now Digital Marketing
When was the last time you got a brochure in the mail that made you want to instantly take action? My guess is not recently. (If ever.) And even if you did get a mailer…
The Founder’s Paradox: How to Know What Decisions to Make and What Should Be Left for Others
We make decisions all the time. Some are small, subtle, you could even say reflexive — grab a coat in case of rain, scoop up the kids’ backpacks rather than waiting for…
Why Strategic Thinking Is So Hard for Digital Marketers
Digital marketing teams deliver important messages that lead to action and drive business growth. Here are five ways to grow your strategic thinking as a digital…
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