5 Types of Marketers Your Company Needs
Have you ever prepared a meal with a group of people? Each person tends to gravitate towards what they do best. Some folks have impressive knife skills and some love to…
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Collection894 articles
The Founder’s Paradox: How to Prioritize What Others Need When Everyone Is Focused on You
Gravity is what holds our world together. It is the force that draws objects together — literally bringing us down to Earth. But the word gravity can also be used to…
The Product Manager’s Launch Checklist
A successful product launch depends on cross-functional teamwork. Follow these guidelines for creating a product launch checklist that involves each group.
2019 Is the Year to Go Boldly
What does it mean if someone calls you bold? It could be that your actions seem courageous. Or that you take risks and have a certain fearlessness to your character. But…
The Hidden Challenges of Agile Marketing (and 7 Solutions)
How many times have you felt the pressure to go faster at work? If you work in marketing, it might feel like this happens all the time. You are continually pushed to make…
13 Product and Marketing Experts Reveal Their Secrets to a Winning Launch Plan
It was your last great product launch. Maybe you would even call it “brilliant.” I can bet I know why it went so well — all the pieces came together seamlessly. And so…
Marketing strategy vs. go-to-market strategy
Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…
How Our Company Saves $1,200,000 a Year and Pays Profit Sharing Instead
Profit sharing is not common in most privately held tech companies. Why? Well, it is pretty simple. For starters, most of these companies are not making any profit. (It…
Product Management Takes Courage
Job descriptions represent an ideal. I have often wondered how people might rewrite the description of their own role — with brutal honesty.
Get Hired at Aha! — And Then Expect This
The first day of work can feel a lot like the first day of school. You are filled with excitement — ready to take on a new challenge and meet new people. But if you are…
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