Marketing Strategy vs. Marketing Plan — What Is the Difference?
Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
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The Founder’s Paradox: How to Get People to Tell You What They Really Think When They Are Afraid To
“What do you think?” This can be one of the hardest questions to answer. Especially in an all-company meeting, when the person asking is the founder or CEO. Silence is…
New Marketing Managers — Do These 8 Things in the First 30 Days
Are you a new marketing manager? Check out these suggestions from eight marketing experts on how to show your true value in your first 30 days.
Marketing Teams Need Strategy Too
Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This…
Aha! Launches Visual Marketing Planning Software
It takes courage to attempt what has not been done before. In 2013, we set out to fundamentally change how companies innovate and build products. We wanted to help teams…
5 Types of Marketers Your Company Needs
Have you ever prepared a meal with a group of people? Each person tends to gravitate towards what they do best. Some folks have impressive knife skills and some love to…
The Founder’s Paradox: How to Prioritize What Others Need When Everyone Is Focused on You
Gravity is what holds our world together. It is the force that draws objects together — literally bringing us down to Earth. But the word gravity can also be used to…
The Product Manager’s Launch Checklist
A successful product launch depends on cross-functional teamwork. Follow these guidelines for creating a product launch checklist that involves each group.
2019 Is the Year to Go Boldly
What does it mean if someone calls you bold? It could be that your actions seem courageous. Or that you take risks and have a certain fearlessness to your character. But…
The Hidden Challenges of Agile Marketing (and 7 Solutions)
How many times have you felt the pressure to go faster at work? If you work in marketing, it might feel like this happens all the time. You are continually pushed to make…
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