The Founder’s Paradox: How Do You Give 100 Percent to Every Teammate and Still Let Go?
We are all capable of achieving greatness. But big achievement rarely happens in isolation. You need support from those who have done it before you — as well as…
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Collection893 articles
Product Strategy vs. Marketing Strategy
“But why?” You have probably heard this question countless times if you are a parent. Children have a seemingly insatiable curiosity to learn the reasons and causes for…
10 Surprising Lessons From Our First Year at Aha!
Woo-hoo! Time to celebrate. You just reached the one-year mark at your company and things are going great. But no one else seems very excited about your milestone. Your…
How to Craft a Winning Marketing Presentation
What is in your marketing plan? I would guess that you have goals, activities, and dates. These are the basic elements of any marketing roadmap. You create a…
Is Your Office Infested With Sharks?
Have you seen the movie? Doooo-doo. Doooo-doo. The first notes of the Jaws theme song are instantly recognizable. Whether or not you have seen the film, the music…
The 5 Best Roadmaps for Product Marketing Managers
Being a product marketing manager is not easy. I know this because I was one early in my career. It is hard and important work. You need to communicate the value of the…
The Product Manager vs. the Product Marketing Manager
Companies are most successful when product managers and product marketing managers have a strong working relationship. Find out the key differences between these 2 roles.
The Founder’s Paradox: How Do You Grow Really Fast Without Losing Your Soul
It is a paradox every company founder wants to have — growing super fast without losing who you are and what makes the team special.
Go Inside the Aha! Offices (the Perks May Surprise You)
Welcome to the office of your dreams. Here you will find your favorite snacks, cozy spots for your pets, and gear to play all the sports you love. Everything is expressly…
5 Signs Your Marketing Team Needs a Roadmap
Increase conversions. Decrease acquisition cost. This is the constant push-pull for marketing teams. How do you grow the number of people who engage with your ads, while…
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