
Customer interviews vs. customer feedback in product discovery
Interviews involve actively seeking new insights. Feedback comes to you. Both are essential for channeling the voice of the customer into product decisions — here's how.

Interviews involve actively seeking new insights. Feedback comes to you. Both are essential for channeling the voice of the customer into product decisions — here's how.

Apply filters to your Ideas overview page in Aha! Roadmaps and Aha! Ideas. Focus on the feedback that matters most and gain faster insights to guide product decisions.

Checking out top whiteboard software? See how Mural and Miro compare to Aha! Whiteboards. We cover features, pricing, and the best use cases for each tool.

Save and reuse custom shapes in Aha! Whiteboards — including SVGs from Figma — to quickly create clear, consistent visuals.

Aha! Teamwork is a new project management tool that helps teams deliver on strategic plans. It is tightly integrated with Aha! Roadmaps for full visibility and control.

Keep all of your research materials together in Aha! Discovery. Store notes, surveys, and documents alongside customer interviews so your observations are easily…

You can follow every step of the product discovery process and still miss what matters. This post breaks down the subtle ways teams weaken discovery and offers practical…

Bring UX and research teammates into Aha! Discovery to collaborate on customer research, analyze interviews with AI, and connect insights directly to your product…

Can AI really replace PMs? Not so fast. Human-centric skills increase the value of product management in this next generation of AI-driven software development.

Import PDFs into your Aha! account to centralize product documentation — so you can improve access, collaboration, and efficiency.