Chris and Justin chat about the latest Aha! software enhancements. | Photo by Jodi B Photography
6 ways product managers can use AI — right now
Last updated: June 2026
"The AI you use today is the worst AI you ever will use." I recently heard another product leader say this. AI is improving so quickly that what does not work today could work next week (or even tomorrow). You might hesitate at that — why bother learning something that will keep changing? But the product managers building AI fluency now will be the ones who get the most out of each new capability as it arrives.
AI tools for product managers can support increasingly complex work. It is a good time to reimagine what you can accomplish each day.
AI is reshaping the future for product development — not just by reducing busywork, but by expanding what teams can learn, create, and deliver. Engineering teams now use it to accelerate tasks such as code generation and debugging. And UX designers have made AI an ideation partner for exploring and testing solutions to user problems.
AI for product can support everything from early research to delivery. For example, you can use AI to generate first drafts of customer personas, analyze large amounts of product data in seconds, and even produce full prototypes and applications. That frees you up to focus on deciding what to build and why.
Being a successful product manager requires a great deal of empathy and nuanced decision-making. It also relies on continuous collaboration. All of these things are indispensable to building lovable products and things AI cannot replicate (nor is it designed to).
Think of all the tedious or distracting tasks that take time away from what you do best. AI can help you move through that work faster — and gain greater clarity along the way.
The best AI for product managers helps to assist and expedite your work. And the better you get at using them, the more efficient you will become. This is something you can practice daily — no matter what you are working on.
That thinking shaped how we designed Elle in Aha! software. Elle is an AI assistant for product managers that can help you advance work across every stage of product development. Here are six ways you can use Elle right now in Aha! software (and we are always adding more):
Write
You might not think of yourself as a writer. But between defining features, preparing presentation notes, and drafting launch announcements, writing is something product managers spend a lot of time on — AI speed things up.
Use AI to:
Draft a first version of any artifact with your existing product data as context
Rewrite content to make it clearer, shorter, or better suited to a specific audience
Generate summaries and action items from any text — including feature descriptions and meeting notes
Elle can automatically generate release notes when you ship work in Aha! Roadmaps.
Research
Good product decisions start with strong insights. But gathering them from customer interviews, support tickets, and market trends takes meaningful time and effort. AI can compile research and analyze large volumes of information quickly, making customer discovery lighter work.
Use AI to:
Run competitor analysis and market research
Analyze customer interview transcripts and research files to pull out key quotes, learnings, and other highlights
Identify top themes and opportunities across your discovery research
Connect research findings to ideas, activities, and other Aha! records to back up your roadmap with evidence
Draft shareable outputs such as insight reports and executive summaries
Analyze trends across customer interviews with Elle in Aha! Discovery.
Explore
Skip the tedious drag-and-drop diagramming — ask AI to visualize your ideas instead. AI tools for product managers can generate mockups, wireframes, and even prototypes quickly, based on a simple text prompt.
Use AI to:
Generate whiteboard diagrams from a prompt to map workflows and processes
Create wireframes, mockups, and prototypes to explore early visual concepts
Rearrange and clean up whiteboards to make it easier to review with stakeholders
Summarize whiteboard content with key takeaways, open questions, and recommended next steps after a collaborative session
Use Elle to generate and collaborate on product visuals with AI right from Aha! Whiteboards.
Ideate
How many customer ideas have you gathered? Hundreds? Thousands? When you have a constant stream of requests, it can be tiresome to sort and review them all (even if you have a good idea management process.) AI makes quick work of analyzing qualitative data like this.
Use AI to:
Analyze all customer feedback to identify trends and group ideas into themes
Find and merge similar customer requests for a clearer view of the impact
Summarize and report on the latest customer feedback so you can respond to emerging needs
Visualize trends in customer feedback with the AI-powered idea exploration tool.
Plan
You have to sequence work, scope features, and build a roadmap that makes priorities visible. That is core, ongoing work. AI for product managers can help you move faster and with more confidence that you are building what customers actually want.
Use AI to:
Define feature requirements and suggest a high-level release plan
Scope features, set initial estimates, and identify any missing details
Help prioritize features based on a variety of factors — including strategic alignment
Suggest and summarize feature highlights to present to stakeholders
Review your roadmap to flag risks and dependencies that could affect delivery
Quickly review roadmap progress and get a summary for stakeholders with Elle in Aha! Roadmaps.
Build
This is a new one for product managers. You have not traditionally been expected to build, but AI is changing that. With the right AI tools, product managers can create working prototypes and even full applications without writing code. That means you can share new ideas and test them with customers sooner —without waiting on engineering.
Use AI to:
Generate prototypes for product features and embed them for team review, then quickly generate new versions
Build robust prototypes, proofs of concept, and full applications backed by a database to test and demo to customers
Match what you build to your brand's design system based on screenshots
Review and suggest security and privacy improvements
Create your own AI prototypes as a product manager in Aha! Builder.
AI will not replace the core work that you do as a product manager, but it can change what is possible for you to achieve each day.
It is worth remembering that we are all figuring this AI era out together. Hiccups will happen, and not every result will be accurate or elegant. But keep at it. As we learn together, the technology will get better and easier to use. And you will feel more prepared for whatever comes next.
Read more:
Explore our AI assistant purpose-built for product managers — try Aha! software for 30 days.
