Profile

Claire George

Vice President of Marketing at Aha!

Thrives on bringing lovable products to market

Professional background

Claire George is the Vice President of Marketing at Aha! — the world's #1 product development software. She brings more than 25 years of experience in B2B software marketing, helping technology companies introduce innovative products and communicate their value to customers.

Claire partners closely with the product, engineering, and Customer Success teams at Aha! to deliver a Complete Product Experience. This includes introducing new capabilities across the Aha! product suite and showing customers what is possible.

Aha! defined an entirely new category — product roadmapping — and now offers a complete suite of products covering the entire development lifecycle:

Aha! Roadmaps: Set strategy, prioritize features, and create visual roadmaps
Aha! Discovery: Centralize meeting transcripts, uncover key product insights, and link them to your roadmap
Aha! Ideas: Crowdsource feedback, engage your community, and prioritize what drives revenue
Aha! Whiteboards: Define user flows, create mockups, and collaborate on roadmaps
Aha! Builder: Create robust prototypes and trusted business applications with AI
Aha! Develop: Ensure product and engineering seamlessly work together
Aha! Teamwork: Choose how you work, manage all tasks, and stay aligned with strategic plans
Aha! Knowledge: Craft documents, add visuals, and share everything in a central place

The company also established Aha! Academy to help teams develop strategic roadmapping skills and deepen their product development knowledge.

Previously, Claire led product marketing efforts at companies focused on agile project management solutions. She is passionate about helping technology companies connect their products to tangible customer needs and telling compelling stories about the value those products deliver. She graduated with a first-class degree from Aston University in the United Kingdom.

Areas of expertise

Customer value

Inspires product builders with what is possible in Aha! software by sharing innovative new capabilities. Product launch announcements highlight how Aha! delivers meaningful improvements to help companies build lovable software.

Thoughtful learning

Shares practical insights so product builders can grow in their craft. Live events, guides, and templates highlight best practices across all aspects of the product development lifecycle so people can do their best work and build careers they are proud of.

Customer success

Celebrates product teams that are building the future. Through customer stories and the Product All-Stars series, exceptional product leaders share their experiences and insights with the broader product community — empowering others to go boldly.

Writing and speaking

Claire writes about product launches, customer stories, and how to achieve product success. On the Aha! blog, she shares the thinking behind new capabilities and highlights how product teams do exceptional work.

Connect with Claire on LinkedIn to follow her latest writing on product development. She also creates videos that introduce new features and demonstrate practical ways teams can get more value from Aha! software.

Personal

Claire lives in North Carolina with her husband, three sons, and three dogs. She enjoys trail running, volunteering, and exploring new places with her family.

Learn more about Aha!

For speaking inquiries or media requests, please send us a note.