Marketing calendar template
Plan and track marketing efforts on a monthly calendar
Use template
About the marketing calendar template
Marketing plans move fast. You need a clear way to coordinate work across channels and stay aligned on what is coming next. Use this template to plot key marketing activities over the course of a month — including events, major deadlines, product launches, and even team meetings. Centralizing this information makes it easier to see how work fits together and keeps everything moving on schedule.
Included in the marketing calendar template
This marketing calendar template includes built-in capabilities such as:
A menu of classic whiteboard features (including sticky notes, grids, and emojis)
Quick access to marketing calendar best practices and a pre-filled example for guidance
Inline comments to gather feedback, questions, and ideas from teammates
Shapes you can convert directly into Aha! work records for more detailed planning
Presentation frames to share the month's plan with other teams
How to use the marketing calendar template
Use this template when you want to bring order to your monthly plans. It is especially useful during quarterly planning cycles or when collaborating across teams.
Begin by adding major events and delivery dates. Map out the cadence of your work so everyone can see what is happening and when. Use color coding and clear labels to show ownership and streamline coordination. If your calendar starts to feel too full, consider what is essential versus what can shift to a weekly or daily view.
The template is flexible enough to use on its own or alongside your marketing roadmap. When you are ready, convert any shape on the board into a work item in Aha! Roadmaps so you can track progress and manage status. The goal is not to document everything — it is to show what matters most right now and help the team rally around shared priorities.
Best practices
Organize marketing efforts on an interactive calendar.
Clarify timing: Add key events, deliverables, and deadlines to create shared visibility into the month ahead
Stay high level: Use shapes and notes to represent work — not manage every detail. This keeps the calendar easy to scan.
Label clearly: Use colors or text to indicate status, owner, or type of work. Make it simple for anyone to understand at a glance.
Link to details: Promote calendar items to work records when you need to track tasks or collaborate more deeply
FAQs about the marketing calendar template
Why is a marketing calendar important?
Without a centralized view of your plans, it is easy to overcommit or overlook dependencies. A marketing calendar helps you prioritize what matters, see what is coming next, and communicate clearly across teams. It keeps the focus on coordinated effort — not just individual tasks.
What are some marketing calendar best practices?
Start by defining the moments that matter: major campaigns, product launches, and deadlines. Then build around those. Show related work, but resist the urge to list everything. A well-built calendar helps the team align quickly without getting lost in the weeds.
Who is the marketing calendar template for?
This template is for anyone responsible for aligning marketing efforts with broader company goals. Marketing managers, content teams, and product marketers will find it especially useful. It is also a helpful tool for product or cross-functional teams that want visibility into what is happening and when.
Is this template free to use?
Yes. To use this marketing calendar template, sign up for a free 30-day trial of Aha! Whiteboards. (You can also try this template in Aha! Roadmaps if you need a complete product management solution.) Easily customize the template to suit your needs, then share it with as many people as you want (for free) to streamline collaboration.
