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Guide for product managers

Expert advice for building lovable products

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Pros and cons
Pros and cons

Evaluate the advantages and disadvantages of any approach — for improved clarity and decision-making

Personas
Personas

Distill the most important attributes of the people who buy and use your product

Product comparison chart
Product comparison chart

Compare products or services side by side

Target audience
Target audience

Identify audience segments so you can tailor marketing approaches that will resonate

SWOT analysis
SWOT analysis

Identify internal and external factors that could impact the success of your business or product

Problem framing
Problem framing

Clearly define and understand a problem you aim to solve

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