Bring personas to life with the actual voice of the customer
Link interview highlights from Aha! Discovery to personas in Aha! Roadmaps to give the team a deeper understanding of who you are building for.
Aha! product launches
Every release is a gift. From enhancements to major new functionality, get caught up with the most recent product updates.
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The new Aha! AI assistant will change how you build products
Discover the new AI assistant in Aha! software — purpose-built to help product teams move faster from discovery to delivery.
Meet the new Aha! text editor
Write clear documents faster with the new Aha! text editor — now with snippets, inline files, Aha! record links, and built-in AI writing help.
Wireframe smarter with pre-built component blocks
Speed up your wireframing process with new pre-built blocks in Aha! Whiteboards. Quickly mock up flows, get feedback, and keep design work moving.
Most popular new Aha! features launched in Q2 2025
Discover what's new in Aha! software. See the top product updates from Q2 2025 — including the launch of Aha! Teamwork.
Report on interview highlights and tags in Aha! Discovery
Analyze customer interview highlights with a new list report in Aha! Discovery. Filter by tag, date, and highlight type to uncover patterns. Then, share insights with the…
Understand customer preferences with multi-select polls
Now, create multi-select polls in Aha! Ideas to let customers choose more than one answer. Understand customer needs more comprehensively to inform product decisions.
Tag key findings in customer interviews
Add customizable interview tags to transcripts in Aha! Discovery to better organize customer feedback and label the findings that are most important for your team.
Calculate your release capacity in Aha! Roadmaps
Automatically calculate release capacity in Aha! Roadmaps based on workdays and team availability. Plan realistic releases and avoid overcommitting the team.
New Aha! Discovery + Salesforce integration for customer research
Import Salesforce contacts into Aha! Discovery — along with key fields like title, organization, and interview approval — so you always know who is eligible for outreach…
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