Identify patterns across multiple interviews in Aha! Discovery.
Report on interview highlights and tags in Aha! Discovery
Speaking with customers helps you learn what truly matters to them. But surfacing meaningful moments across dozens of conversations can be a challenge. When you have a wealth of customer research, you need a single view of the key findings — so everyone can absorb the most significant feedback.
Analyze highlights across all your customer interviews with a new list report in Aha! Discovery.
We announced interview tags in Aha! Discovery last week. This offers another way to spotlight important feedback directly in video transcripts — in addition to AI-generated summaries, learnings, quotes, and responses to questions. As part of that update, we promised that reporting on highlights across multiple interviews was coming soon. So, here it is!
A new list report displays all your interview highlights in a single view at the study or workspace level. Filter by highlight type, tag, or date to explore the information that matters most. Save the report to revisit it later or share it with teammates. This makes it simpler to identify patterns and deepen your understanding of customer needs.
The new highlights list report is available for all Aha! Discovery users. (And remember: You can now add individual Aha! Discovery users to your Aha! Roadmaps account.)
Let's take a look at these two different levels of reporting:
Analyze highlights from multiple interviews
Imagine that marketing requests standout quotes to use in a new campaign with customers' approval. Perfect timing — you just completed a research study with 10 insightful conversations. Filter your highlights report for Quotes and select tags related to what customers enjoy (such as "Like" and "Positive"). Then, share the report with your colleagues. Everyone is impressed by how quickly you delivered.
Create interview tags in your account settings to help the team capture insights consistently.
Identify patterns across studies
Planning for next year's roadmap? Zoom out and analyze highlights across your recent research studies. Below, we review all highlights with the "Struggles" tag to find critical feedback from different interviews. We can now spot the root causes of customers' frustrations and let those insights drive our product plans.
You can also link highlights to records or bulk edit them to add or remove tags right from the list report.
Find common themes in your customer feedback. Then, build with confidence knowing you grounded your plans in tangible needs.
As you review interview highlights, the next step is to create a clear path from feedback to action. Use Aha! Discovery with Aha! Roadmaps to link insights directly to initiatives, features, and ideas. This ensures you can turn what you learn into meaningful product plans.
Start a free trial of Aha! Discovery
Aha! Discovery is the new way to manage customer interviews, uncover key product insights, and link them to your roadmap. Sign up for a free 30-day trial or join a live demo to see why more than 1 million product builders trust our software to build lovable products and be happy doing it. Contact us if you are interested in trying Aha! Discovery in your Aha! Roadmaps or Aha! Ideas account to validate your plans with customer sentiment.
