Aha! updates

We are a very different type of software company. Discover our newest product enhancements and explore behind-the-scenes company stories.

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Just launched! — Identify duplicate customer ideas with AI
Create the right type of knowledge base for every audience
Enhanced Aha! Whiteboards + Jira integration
Introducing Frameworks — a new way to define your product development methodology
Bring personas to life with the actual voice of the customer
July 21, 2025

Bring personas to life with the actual voice of the customer

Link interview highlights from Aha! Discovery to personas in Aha! Roadmaps to give the team a deeper understanding of who you are building for.

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Meet the new Aha! text editor
July 16, 2025
Meet the new Aha! text editor

Write clear documents faster with the new Aha! text editor — now with snippets, inline files, Aha! record links, and built-in AI writing help.

The new Aha! AI assistant will change how you build products
July 16, 2025
The new Aha! AI assistant will change how you build products

Discover the new AI assistant in Aha! software — purpose-built to help product teams move faster from discovery to delivery.

Wireframe smarter with pre-built component blocks
July 9, 2025
Wireframe smarter with pre-built component blocks

Speed up your wireframing process with new pre-built blocks in Aha! Whiteboards. Quickly mock up flows, get feedback, and keep design work moving.

Most popular new Aha! features launched in Q2 2025
July 2, 2025
Most popular new Aha! features launched in Q2 2025

Discover what's new in Aha! software. See the top product updates from Q2 2025 — including the launch of Aha! Teamwork.

Report on interview highlights and tags in Aha! Discovery
June 25, 2025
Report on interview highlights and tags in Aha! Discovery

Analyze customer interview highlights with a new list report in Aha! Discovery. Filter by tag, date, and highlight type to uncover patterns. Then, share insights with the…

Understand customer preferences with multi-select polls
June 23, 2025
Understand customer preferences with multi-select polls

Now, create multi-select polls in Aha! Ideas to let customers choose more than one answer. Understand customer needs more comprehensively to inform product decisions.

Tag key findings in customer interviews
June 16, 2025
Tag key findings in customer interviews

Add customizable interview tags to transcripts in Aha! Discovery to better organize customer feedback and label the findings that are most important for your team.

Calculate your release capacity in Aha! Roadmaps
June 11, 2025
Calculate your release capacity in Aha! Roadmaps

Automatically calculate release capacity in Aha! Roadmaps based on workdays and team availability. Plan realistic releases and avoid overcommitting the team.

New Aha! Discovery + Salesforce integration for customer research
June 2, 2025

New Aha! Discovery + Salesforce integration for customer research

Import Salesforce contacts into Aha! Discovery — along with key fields like title, organization, and interview approval — so you always know who is eligible for outreach and what makes them a good fit.