
Aha! updates
We are a very different type of software company. Discover our newest product enhancements and explore behind-the-scenes company stories.
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Create the right type of knowledge base for every audience

Enhanced Aha! Whiteboards + Jira integration


New Aha! Discovery + Salesforce integration for customer research
Import Salesforce contacts into Aha! Discovery — along with key fields like title, organization, and interview approval — so you always know who is eligible for outreach and what makes them a good fit.
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Translate your knowledge base into 70+ languages
Reach more customers with translated documentation. Learn how to enable real-time translations in Aha! Knowledge Advanced and deliver consistent support in 70+ languages.

Connect customer quotes and learnings to your roadmap with Aha! Discovery
Link interview highlights from Aha! Discovery directly to your roadmap. Use customer evidence — including quotes and AI-generated learnings — to validate product…

Introducing filters on the Ideas overview page
Apply filters to your Ideas overview page in Aha! Roadmaps and Aha! Ideas. Focus on the feedback that matters most and gain faster insights to guide product decisions.

Add custom shapes to Aha! Whiteboards
Save and reuse custom shapes in Aha! Whiteboards — including SVGs from Figma — to quickly create clear, consistent visuals.

Aha! Teamwork just launched — a better way to manage projects
Aha! Teamwork is a new project management tool that helps teams deliver on strategic plans. It is tightly integrated with Aha! Roadmaps for full visibility and control.

Centralize all your product discovery research in one place
Keep all of your research materials together in Aha! Discovery. Store notes, surveys, and documents alongside customer interviews so your observations are easily…

Add individual Aha! Discovery users to your Aha! Roadmaps account
Bring UX and research teammates into Aha! Discovery to collaborate on customer research, analyze interviews with AI, and connect insights directly to your product…

Import PDFs into your Aha! account
Import PDFs into your Aha! account to centralize product documentation — so you can improve access, collaboration, and efficiency.

New ways to use AI-powered search in Aha! software
Discover the latest enhancements to AI-powered search in Aha! software, including new filters, expanded record types, and report views of your search results. Find the product data you need faster and take action.