
Aha! updates
We are a very different type of software company. Discover our newest product enhancements and explore behind-the-scenes company stories.
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Create the right type of knowledge base for every audience

Enhanced Aha! Whiteboards + Jira integration


Use smart zones on whiteboards to update records
Update roadmap records instantly with smart zones in Aha! Whiteboards. This turns planning sessions into action without extra work.
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Quickly switch between views of the same product data
Quickly switch between lists, roadmaps, charts, and reports in Aha! Roadmaps with the same data set and filters. Get the exact perspective you need without rebuilding…

Streamline idea management with a brand-new Ideas board
Manage customer feedback visually with the new Aha! Ideas board. Organize, prioritize, and promote requests with ease.

Ease product knowledge base management with reusable snippets
Keep your knowledge base accurate and consistent with reusable snippets in Aha! Knowledge. Update a snippet once, and changes instantly appear everywhere.

Connect Slack with Aha! Teamwork and Aha! Develop
Capture requests and feedback from Slack in Aha! Teamwork and Aha! Develop. Keep all your work in sync and make sure nothing slips through the cracks.

The new purpose-built AI assistant for product discovery research
Accelerate product discovery with Aha! Discovery's AI assistant. Instantly analyze interviews, find insights, and surface themes — no manual work required.

Turn any text into an Aha! record in seconds
Turn highlighted text into Aha! records to quickly capture ideas, features, and to-dos — and connect notes directly to your product roadmap.

Improve future work estimates based on past cycle and lead times
Unlock smarter planning with the updated cycle and lead time report in Aha! Teamwork and Aha! Develop. Track delivery trends, set more accurate targets, and improve team…

Bring personas to life with the actual voice of the customer
Link interview highlights from Aha! Discovery to personas in Aha! Roadmaps to give the team a deeper understanding of who you are building for.

The new Aha! AI assistant will change how you build products
Discover the new AI assistant in Aha! software — purpose-built to help product teams move faster from discovery to delivery.