Aha! updates

We are a very different type of software company. Discover our newest product enhancements and explore behind-the-scenes company stories.

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Just launched! — Identify duplicate customer ideas with AI
Create the right type of knowledge base for every audience
Enhanced Aha! Whiteboards + Jira integration
Introducing Frameworks — a new way to define your product development methodology
New Aha! Discovery + Salesforce integration for customer research
June 2, 2025

New Aha! Discovery + Salesforce integration for customer research

Import Salesforce contacts into Aha! Discovery — along with key fields like title, organization, and interview approval — so you always know who is eligible for outreach and what makes them a good fit.

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Translate your knowledge base into 70+ languages
May 29, 2025
Translate your knowledge base into 70+ languages

Reach more customers with translated documentation. Learn how to enable real-time translations in Aha! Knowledge Advanced and deliver consistent support in 70+ languages.

Connect customer quotes and learnings to your roadmap with Aha! Discovery
May 22, 2025
Connect customer quotes and learnings to your roadmap with Aha! Discovery

Link interview highlights from Aha! Discovery directly to your roadmap. Use customer evidence — including quotes and AI-generated learnings — to validate product…

Introducing filters on the Ideas overview page
May 19, 2025
Introducing filters on the Ideas overview page

Apply filters to your Ideas overview page in Aha! Roadmaps and Aha! Ideas. Focus on the feedback that matters most and gain faster insights to guide product decisions.

Add custom shapes to Aha! Whiteboards
May 15, 2025
Add custom shapes to Aha! Whiteboards

Save and reuse custom shapes in Aha! Whiteboards — including SVGs from Figma — to quickly create clear, consistent visuals.

Aha! Teamwork just launched — a better way to manage projects
May 14, 2025
Aha! Teamwork just launched — a better way to manage projects

Aha! Teamwork is a new project management tool that helps teams deliver on strategic plans. It is tightly integrated with Aha! Roadmaps for full visibility and control.

Centralize all your product discovery research in one place
May 12, 2025
Centralize all your product discovery research in one place

Keep all of your research materials together in Aha! Discovery. Store notes, surveys, and documents alongside customer interviews so your observations are easily…

Add individual Aha! Discovery users to your Aha! Roadmaps account
May 7, 2025
Add individual Aha! Discovery users to your Aha! Roadmaps account

Bring UX and research teammates into Aha! Discovery to collaborate on customer research, analyze interviews with AI, and connect insights directly to your product…

Import PDFs into your Aha! account
May 5, 2025
Import PDFs into your Aha! account

Import PDFs into your Aha! account to centralize product documentation — so you can improve access, collaboration, and efficiency.

New ways to use AI-powered search in Aha! software
April 30, 2025

New ways to use AI-powered search in Aha! software

Discover the latest enhancements to AI-powered search in Aha! software, including new filters, expanded record types, and report views of your search results. Find the product data you need faster and take action.