Which tools do product managers use?

Q: How many tools do product teams need?

Product teams benefit from selecting a core set of tools for their management needs. This enhances efficiency, collaboration, and cost-effectiveness. Although additional specialized tools might be useful for specific tasks, minimizing the overall number of tools in use streamlines processes and fosters productivity.

Q: What should I look for in collaboration software?

Basic collaboration software helps teammates work together on daily tasks. But the best collaboration software also provides the functionality your team needs to carry out its efforts in one centralized spot. When evaluating a tool, make sure you are able to do many types of work and communicate with teammates within one platform. For example, you might want the ability to map out team workflows , create agendas for daily standups , and link every effort to your overarching strategy . You will also want to find software with a good UI: one that is easy to use and helps spark the team's creativity.

Q: If I use Aha! software, what other tools integrate well?

Aha! software offers more than 30 tool integrations , including Jira, Slack, Azure DevOps, Salesforce, Zendesk, and more. Whether you are looking to integrate development work, enhance communication, or tie together your idea management and CRM tools, it is all possible.

Q: How do I know if I am using too few or too many product tools?

Finding the right balance of product tools comes down to assessing your team's efficiency and collaboration. If you are struggling to accomplish tasks or information is scattered, you might be using too few tools. Conversely, if team members are overwhelmed or collaboration feels disjointed, you could be relying on too many. Aim for a sweet spot where tools streamline workflows without overwhelming your team — ensuring everyone can easily access what they need to succeed.

A selection of tools for different use cases makes the product development process easier

Last updated: October 2025

To do their jobs efficiently, product managers rely on a variety of tools for every stage of product development — from establishing a clear vision to analyzing the results of the team's efforts. Get insights on the best tools for product development, plus advice on selecting the right ones for your workflows.

Leading a product from conception to completion is no simple feat, and having the right tools for product managers can make all the difference. This includes setting strategy, exploring ideas, creating and sharing plans, helping with customer onboarding, analyzing user behavior, and gathering customer feedback.

Build better products with Aha! software. Start a free trial.

In the past, you had limited resources to help you do this: Many folks resorted to spreadsheets, presentation decks, and general project management software. These tools are not built with product managers in mind and add extra time to an already demanding role. Today, however, an array of tools are available that streamline product management. This includes everything from exploring early-stage product plans to building your roadmap and defining features to documenting team processes in a knowledge base.

When it comes to evaluating tools (or even getting a sense of what is available), it is hard to know where to start. So we did the heavy lifting for you. Let's dig into a comprehensive list of tools commonly used in product management, grouped by category. We will also provide some insights into how your team can benefit from full-fledged collaboration software.

Use the following links to skip ahead to any section:

Popular tools for product managers
A word of advice
- Why your team needs collaboration software

A list of popular tools for product managers

Tools used by product managers touch every stage of product development. Some are built for one specific purpose, such as drafting wireframes or accelerating collaboration. Other tools span a product's lifecycle, forming a complete product management platform. Aha! software is a great example of this, which is why you will see our offerings included in several categories below.

In this tutorial, Aha! product experts talk about the tools and workflows we use to build lovable products.

Product strategy and roadmapping tools

Aha! Roadmaps

Aha! Roadmaps is a complete product management suite — it includes everything product teams need to set strategy, gather feedback, and create visual roadmaps. You can use Aha! Roadmaps to:

Outline goals and initiatives.
Crowdsource ideas.

A features roadmap shows all work in flight for a given time period. Try it for free.

Product discovery and customer interview tools

Aha! Discovery	Conduct customer research studies and uncover key product insights that can link directly to your roadmap. Aha! Discovery is a product discovery tool for managing customer interviews — engage the right people, streamline interview scheduling, and find new learnings. Sign up now for a free trial.
Dovetail	Analyze and organize customer research data.
Maze	Manage user research participants and studies.
UserTesting	Run surveys and usability testing.

Customer feedback and survey tools

Aha! Ideas

Capture every idea in one centralized system and implement the best ones to drive innovation. Aha! Ideas is the comprehensive idea management solution — crowdsource feedback through ideas portals, gain deeper customer understanding with empathy sessions, and uncover customer insights with the AI assistant.

Sign up now for a free trial.

Formstack

Power your data collection with online forms.

Google Forms

Create and share online surveys.

Tools for early exploration

Aha! Whiteboards	Enjoy a dedicated space for early-stage conceptual thinking. Showcase your best work with templates designed by product development experts, brainstorm ideas in a collaborative way with stakeholders, and create early-stage roadmaps to visualize what you want to deliver and when. Explore the possibilities with a free trial.
FigJam	Visualize concepts with FigJam, from user journeys to internal processes.
Miro	Tailor a visual workspace to manage projects, design products, and collaborate together.
Mural	Use this visual work platform for collaboration and productivity.

Wireframing and design tools

Aha! Whiteboards	Integrate wireframes into your product development process — simply build them out using whiteboards on the Aha! Whiteboards Advanced plan. Embed a whiteboard into nearly any Aha! record. And draft wireframes using powerful drawing capabilities (such as shapes, tables, connectors, progress bars, milestones, annotations, and icons) to add more context to your illustration. You can start from scratch or use a template to get going fast.
Axure RP	Make flowcharts, wireframes, mockups, user journeys, personas, idea boards, and more. Quickly drag and drop elements from built-in or custom libraries to create your diagrams.
Balsamiq	Sketch out your UI ideas on a digital whiteboard or notepad to share with teammates and customers.
Figma	Design, prototype, and collaborate in context and in real time. Send out a link to collect feedback, receive change requests, and allow stakeholders to update copy within your designs.
Flaticon	Use the icons in this free database to create designs and save time on your work.
Framer	Create responsive layouts, design prototypes, and bring everything closer to production.
Lunacy	Design UX with built-in graphic assets and AI-driven tools. Works on Windows, Mac, and Linux.
Sketch	Use this design tool kit for your earliest ideas through to your final artwork.
UXPin	Design and manage your UX with interactive elements and functional prototypes generated from production code.

User experience testing tools

Adobe Target	Test and optimize your digital experiences. Features include AI-powered UX testing, personalization, and automation.
Contentsquare	Analyze customer interactions through heatmaps and reports as well as individual session replays.
Fullstory	Record users' experiences on your website or app to gain insights into what they interact with.
Helio	Get reactions to your designs to test ideas and gather feedback before implementation.
Hotjar	Understand how visitors use your website and collect their feedback.
Lookback	See your users' screens, faces, voices, and interactions. Record in house or remotely.
Optimizely	A/B test your landing pages and website and deploy winning solutions.
PlaybookUX	Conduct qualitative and quantitative research and stay aligned on customer insights.
UserTesting	Receive videos and ask your target market questions.
UXCam	Capture screen recordings and physical touch interactions on your app.

User onboarding tools

Appcues	Publish in-app messages and walk-throughs to welcome your users and drive them to action.
Inline Manual	Guide your users with interactive tours, tips, and tutorials.
Salesforce Marketing Cloud	Use machine learning to understand and interact with customers and prospects — with 1:1 experiences across channels.
Intercom	Send targeted messages to onboard and activate users and announce new features.
Shepherd	Give users a tour of your app.
WalkMe	Track events, system usage, and user productivity to get insights about how to better engage users.
Whatfix	Ease onboarding, improve support, and reduce training effort for your users

Software development tools

Aha! Develop	Link strategy to delivery to ensure your product and engineering teams can work together seamlessly. Aha! Develop is an agile tool for development teams that use scrum, kanban, or the Scaled Agile Framework®. Sign up now for a free trial.
Azure DevOps	Plan and ship code using a set of development services, including Azure Boards, Azure Pipelines, and Azure Repos.
Jira	Plan sprints, track the team's work, and release software.
Rally	Plan, prioritize, and track development work.

Knowledge management tools

Aha! Knowledge	Empower the entire product team to create and publish product information that colleagues and customers need. Use Aha! Knowledge to centralize product information in an internal wiki or product knowledge base, capture information in the format you prefer (notes or whiteboards), and use AI to augment your thinking and streamline document creation. Boost knowledge sharing, efficiency, and customer love. Try Aha! Knowledge for free.
Confluence	Create, share, and collaborate on documents, ideas, and projects on one platform — fostering efficient teamwork and knowledge distribution.
Coda	Combine the functionality of documents, spreadsheets, and applications, empowering everyone to create interactive and collaborative documents tailored to their specific needs.
Document360	Create, manage, and share your documentation. Easily organize information and deliver it effectively to users and teams.
GitBook	Publish documentation and ensure teams can collaborate on writing and maintaining it in a version-controlled environment.
Notion	Organize work and ideas in a customizable, interconnected environment.

Productivity and communication tools

Aha! product suite	The Aha! software suite provides all-in-one productivity software for teams. Use it for workflow and task management as well as product documentation and whiteboarding. Invite key stakeholders and team members to weigh in, gathering input directly in your note or whiteboard. Then, shift seamlessly from whiteboarding to roadmapping when you use Aha! Whiteboards as an integrated part of Aha! Roadmaps.
Dropbox	Organize and share files securely.
GoTo Meeting	Have secure video, audio, or web meetings from anywhere via your computer or mobile device.
Google Workspace	Connect with colleagues and access the information you need via Gmail, Hangouts, Chat, Calendar, Docs, Sheets, Slides, and Forms.
Lucidspark	Use a virtual whiteboard for brainstorming sessions.
Microsoft 365	Host audio or video meetings, chat with colleagues, and collaborate in real time. You can send files on any device, store notes and documents, and share calendars.
Slack	Create communication channels, send messages, meet over video calls, and integrate with other tools.
Trello	Visualize and organize projects with virtual boards, lists, and work cards.
Zoom	Communicate with co-workers and customers through videoconferencing, webinars, online conference rooms, and group messaging.

Analytics tools

Amplitude	Use an analytics platform for digital products to help teams better understand user behavior.
Domo	Build a real-time business dashboard to visualize key information.
Gainsight	Learn how users interact with your product and identify key insights to drive customer satisfaction and retention.
Geckoboard	Pull data from dozens of sources to display real-time dashboards that show company performance.
GoodData	Gather data and user decisions into dashboards and reports.
Google Analytics	Discover where your website traffic is coming from and going to.

Top

A word of advice

When there are many paths you can take, you need guardrails to keep you focused on the destination.
Brian de Haaff
Aha! co-founder and CEO

Even though it is good to have a solid understanding surrounding all of the product management tools available, you also have to be selective. After all, searching for new tools and learning how to use them can be time-consuming and expensive. By adopting only the tools that best serve your team's needs, you simplify workflows and stay focused on delivering what you promised.

As you start evaluating new product management software, consider completing a fit gap analysis. It can help you determine how well different tools meet your needs (by weighing factors such as performance, scalability, and integrations) while highlighting anything that might be missing. Try it with this whiteboard template in Aha! software.

Start using this template now

Want the most benefits? Seek out collaboration software.

The best way to avoid a bloated tech stack is to choose a product management platform that serves as a single suite for product teams. Because the Aha! suite functions as collaboration software, teams can centralize all their product-related work and align on plans and progress. We think it is a great choice!

Related:

Bias aside, we do take a unified approach to product development — empowering product teams to set strategy, visualize concepts on whiteboards, prioritize features, plan for launches, and build and share roadmaps. These activities are all codified in our method called The Aha! Framework that has powered our success for more than a decade.

We also release fresh functionality every week. To hear more about our latest features, subscribe for updates.

FAQs about tools for product managers

How many tools do product teams need?

What should I look for in collaboration software?

If I use Aha! software, what other tools integrate well?

How do I know if I am using too few or too many product tools?

Which tools do product managers use?

A selection of tools for different use cases makes the product development process easier

Build better products with Aha! software. Start a free trial.