Contradictions

One of these things is not like the other. Learn the differences between core product management roles and key concepts.

Collection78 articles
The Marketing Roadmap vs. the Program Plan
June 4, 2019
The Marketing Roadmap vs. the Program Plan

The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then…

The Product Roadmap vs. the Marketing Roadmap
May 21, 2019
The Product Roadmap vs. the Marketing Roadmap

Are product roadmaps and marketing roadmaps the same? Follow this breakdown to learn the differences between product roadmaps and marketing roadmaps.

The Product Roadmap vs. the Release Plan
May 13, 2019
The Product Roadmap vs. the Release Plan

Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of…

The VP of Marketing vs. the VP of Sales
May 6, 2019
The VP of Marketing vs. the VP of Sales

The VP of marketing and VP of sales both need a clear vision. Find out what these two leaders can accomplish when they are in sync on strategy.

Marketing Strategy vs. Sales Strategy
April 11, 2019
Marketing Strategy vs. Sales Strategy

Marketing strategies define goals and promote brand awareness. Sales strategies focus on converting prospects into customers.

The Marketing Plan vs. The Launch Plan
March 26, 2019
The Marketing Plan vs. The Launch Plan

A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.

Positioning vs. Messaging
February 21, 2019
Positioning vs. Messaging

How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…

Marketing Strategy vs. Marketing Plan — What Is the Difference?
February 7, 2019
Marketing Strategy vs. Marketing Plan — What Is the Difference?

Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…

Marketing strategy vs. go-to-market strategy
December 17, 2018
Marketing strategy vs. go-to-market strategy

Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…

The VP of Product vs. the VP of Marketing
November 27, 2018
The VP of Product vs. the VP of Marketing

Powerful people do not work well together. At least, that is what one study suggests. Researchers concluded that when working in a group, powerful people underperform and…

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