Use Elle, our AI assistant, to surface insights from spreadsheets you can link to your roadmap.
Analyze survey data alongside customer interviews in Aha! Discovery
Customer research comes in many forms. You run customer interviews, send surveys, gather usage data, and conduct usability tests. Each one offers a different lens into what customers need. But when research is scattered across tools, it is hard to spot patterns or know what to put on your roadmap and build next.
Now, you can add spreadsheets to your research studies in Aha! Discovery to do all of your product discovery analysis in one place.
Turn spreadsheet data into insights
Aha! Discovery provides a central hub for all your research data. You could already add video and audio recordings, sales call transcripts from Gong, PDFs, and text files. Now, you can upload CSV and XLS research files as well. This enables you to bring in valuable data that is captured in a spreadsheet. The information is displayed in a structured table — ready to analyze alongside customer interviews.
Here is what you can do:
Upload spreadsheets: Add survey results, usage data, customer satisfaction ratings, and more to research studies.
View raw data in a table: See table contents displayed in a clean, readable format right in your study.
Highlight key learnings: Identify insights manually (or with help from Elle) just like you would in an interview transcript.
Link learnings to your product plans: Connect highlights directly to features, initiatives, and other Aha! records.
Bring your quantitative and qualitative research together to get a complete picture of what customers need.
Uploading files to research studies is available for all Aha! Discovery customers. AI analysis with Elle is available for customers on the Aha! Discovery Advanced plan.
How to get started
Open a study in Aha! Discovery or create a new one.
Navigate to the Files tab and upload a CSV or XLS file.
Review the data in the Table view.
Highlight findings manually or click Analyze to summarize the file and extract key data with AI.
Pro tip: Let Elle find what you might miss. Ask: "Compare the themes in this survey data with the interviews in this study. What do they agree on, and where do they tell different stories?"
📚 Read the full support article to learn more.
Customer conversations are essential, but they are just one piece of a broader research practice. If you want to go deeper, this guide covers the fundamentals of primary research and includes seven ready-to-use templates to help you build a more consistent discovery habit.
Start a free trial of Aha! Discovery
Aha! Discovery is the new way to manage customer interviews, uncover key product insights, and link them to your roadmap. Sign up for a free 30-day trial or join a live demo to see why more than 1 million product builders trust our software to build lovable products and be happy doing it. Contact us if you are interested in trying Aha! Discovery in your Aha! Roadmaps or Aha! Ideas account to validate your plans with customer sentiment.
