Marketing Strategy vs. Sales Strategy
Marketing strategies define goals and promote brand awareness. Sales strategies focus on converting prospects into customers.
Aha! Blog
The Founder’s Paradox: How Do You Keep an Entirely Remote Team Engaged
I understood the skepticism at first. After all, Aha! was a new company with an entirely new approach. This was early 2013. My co-founder Dr. Chris Waters and I were…
This Is Why Brilliant Marketing Teams Never Lie
What would an ideal world look like to you? Your answer might be slightly different than mine, but I believe most of us would include some fundamentals — integrity,…
My Name Is Barry Paul — This Is Why I Joined Aha!
I discovered my two great passions in high school — windsurfing and computers. I loved spending time with my dad on the water, speeding through the waves near our home in…
Just Launched! — New Formatting Options for Product and Marketing Reports
You can quickly add new data, sort and filter, and adjust column widths on Aha! product and marketing list reports.
Stop Being so Fixated on Your Next Job Title
Have you ever quit a job because you did not get the promotion or title change that you wanted? I considered doing so myself in the past and know a few people who…
The Founder’s Paradox: How Do You Celebrate the Now When Your Job Is About the Future?
“Toot toot!” This has become a sort of virtual celebratory air horn sound at Aha! — it started with one teammate and has spread. Being a remote-first company, it is a…
Just Launched! — Understand Your Users With the Aha! + Google Analytics Integration
Just a few weeks ago, we launched an integration with Google Analytics. That is, for our customers using Aha! for Marketing. Well, product teams were instantly clamoring…
The Marketing Plan vs. The Launch Plan
A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.
How We Celebrate Perfect Moments at Aha!
Dozens of support articles. 58 marketing activities completed. And hundreds of screenshots. This is just a sampling of the work that went into the launch of Aha! for…
