6 Steps to Develop a Super Go-to-Market Roadmap
All product marketing managers are superheroes. Trust your planning superpowers and follow these six steps for a great go-to-market roadmap.
Aha! Blog
The One Skill Most Product Managers Ignore
Writer. Actor. Poet. These roles are universally thought of as creative. But what if I told you that “product manager” should be on the same list? You might not agree at…
Just Launched! — Sync Aha! With Your Favorite Calendar
Meetings and appointments fill our calendars. But these events do not tell the full story. Busy product and marketing managers also have long lists of tasks and requests…
How to Create an Integrated Marketing Roadmap
Personas. Buyer journey. Omni-channel strategy. If you work in marketing, you have likely heard these buzzwords in the last few years. And you most definitely sat through…
The Founder’s Paradox: How to Work on Vacation and Still Have Fun
The idea of a “vacation” has always somewhat bothered me. Not because I do not like to travel. (I love exploring new places. I am actually writing this post while in the…
How 100 remote workers connect every week
Aha! is a fully remote company. Learn how staying committed to our weekly video gatherings keeps our remote team connected and focused.
Just Launched! — Celebrate the Team’s Work With Emoji Reactions 🎉
Today is launch day. 🚀 The announcement blog post is ready. ✅ Knowledge base articles are published. 📝 Our Customer Success team is prepped and ready to answer…
The Marketing Roadmap vs. the Program Plan
The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then…
Just Launched! — Enhanced Creative Briefs for Marketing Teams
Impactful marketing is more than catchy taglines and splashy designs. Of course, those are important. But marketers know that strategic thinking powers any new program or…
3 Signs Your Teammate Will Claim Your Work
I bet you will recognize this person. Let’s call them Cary. You know, the one who lurks at the corner of every project. Cary claims the team’s work as their own, without…
