Pragmatic Framework template
Follow the Pragmatic Framework to align strategy with market needs
Use template
About the Pragmatic Framework template
The Pragmatic Framework helps teams align product strategy with market demands by organizing work into seven essential areas. These include:
Market
Focus
Business
Planning
Programs
Enablement
Support
Each category represents a core responsibility — from understanding your customers to equipping internal teams — so you can prioritize work that delivers the most value. Move across the framework from left to right to document everything from high-level insights to detailed plans. Add sticky notes, tag teammates, and link to research or roadmaps to keep each area tied back to your overall strategy.
Included in the Pragmatic Framework template
This Pragmatic Framework template includes built-in capabilities such as:
A horizontal layout organized by the seven Pragmatic Framework categories
Editable text boxes for capturing responsibilities, activities, or insights
Frames to group related content within each category
Collaborator tools like inline comments and @mentions for real-time feedback
Ability to link out to supporting documents, roadmaps, or models
How to use the Pragmatic Framework template
Start by reviewing the seven categories. They span all aspects of managing products — analyzing markets, setting priorities, and supporting teams that bring your product to customers. Use the template to show who leads each area, what is in motion today, and where ownership might be unclear.
Under Market, for instance, you might note who tracks competitors or gathers feedback. In Enablement, list how sales and support teams get trained. Add text boxes to document this, then use color to note which function (product, marketing, or support) is responsible.
Group related work with frames and call out points of collaboration. Link to research, positioning documents, or your roadmap for deeper context. Mention teammates and add inline comments to flag questions or highlight decisions. Many teams keep this as a persistent whiteboard that evolves over time, using it to inform plans in Aha! Roadmaps.
Best practices
Keep priorities tied to customer needs.
Check your balance: Once responsibilities are mapped, see where the team invests most of its time. You may spot heavy focus in some areas and gaps in others.
Flag cross-team work: Some efforts rely on multiple groups, like planning and support. Call these out so coordination does not slip through.
Update after shifts: New priorities often change who leads what. Keeping this current helps the team adjust without confusion.
Connect it to real work: Convert items into real work records in Aha! Roadmaps. Assign owners, set deadlines, and track progress.
FAQs about the Pragmatic Framework Template template
Why use the Pragmatic Framework?
The Pragmatic Framework forces product conversations to stay grounded in the market. Instead of chasing every internal idea, you organize work around what will actually matter to customers and the business.
What are some best practices for using the Pragmatic Framework?
Start with how things actually work today. Schedule a collaborative session to clarify ownership, highlight gaps, and realign responsibilities. Keep the template updated and connect it to your planning tools so it informs real decisions.
Who is the Pragmatic Framework template for?
This template is ideal for product managers who apply the Pragmatic Framework to guide strategic decisions. It is especially valuable at organizations where product teams are responsible for influencing go-to-market planning and customer success and need to clearly define roles across product, marketing, and support.
Is this template free to use?
Yes. To use this Pragmatic Framework template, sign up for a free 30-day trial of Aha! Whiteboards. (You can also try this template in Aha! Roadmaps if you need a complete product management solution.) Easily customize the template to suit your needs, then share it with as many people as you want (for free) to streamline collaboration.
