Pragmatic Framework template
Follow the Pragmatic Framework to align strategy with market needs
Use template
About the Pragmatic Framework template
Building successful products demands a structured approach to strategy and implementation. The Pragmatic Framework offers one such blueprint by connecting product strategy to customer needs and guiding decisions on development, positioning, and launch. Its seven categories — Market, Focus, Business, Planning, Programs, Enablement, and Support — help teams seamlessly move through each phase of the product development process.
This template is ideal if you follow the Pragmatic Framework. Organize work from left to right (strategy through to execution). Add notes, tag teammates, and link to strategic models or other documentation to provide relevant context for each framework activity.
Having a plan that addresses real customer needs is critical for keeping the team organized and on track. The result is more efficient processes and a clearer path to delivering valuable products.
Best practices
Apply the Pragmatic Framework effectively at each stage.
Start with market insights: Use data and customer feedback to inform each step of the framework. Prioritize customer problems and market gaps before jumping into solutions.
Collaborate cross-functionally: Involve key stakeholders early. Use the template during team check-ins and planning sessions to keep folks informed and focused on the same objectives.
Iterate often: Regularly revisit the template as market conditions evolve. Adjust priorities and decisions based on new insights to keep your product strategy relevant and competitive.
