Guide for product managers
Expert advice for building lovable products
10Ps marketing matrix
Define the essential elements of your go-to-market strategy
2x2 prioritization matrix
Evaluate options based on value and effort to identify what to work on next
5 Whys
Identify the root cause of a problem or challenge
Business model
Explore foundational questions about your business and refine your product strategy
Customer journey map
Sketch the entire customer journey and build more lovable experiences
Decision log
Record key decisions to provide transparency and insights into your decision-making process
Decision tree
Make decisions, solve problems, and predict outcomes
Fit gap analysis
Determine whether a software solution fits the needs of your organization
Gap analysis
Find the gaps between where your product is now and where you want it to be
Kano model
Prioritize features using the Kano model
Lean canvas
Build an actionable business model with a template designed for entrepreneurs and startups
Marketing strategy
Plan how you will reach your target market
MoSCoW model
Prioritize features using the MoSCoW model
OKRs
Set objectives and key results and measure your progress towards them
Opportunity canvas
Identify potential opportunities for new products, features, or improvements
Porter's 5 forces
Analyze five factors that shape the competitive landscape so you can better plan for the future
Pragmatic Framework
Follow the Pragmatic Framework to align strategy with market needs
Pricing and packaging research
Determine the right pricing for your product or service
Pricing plan chart
Craft product pricing for multiple plans or tiers
Pricing strategies (Kotler)
Refine your pricing strategy and understand the value that you offer
Product positioning
Articulate the key benefits of your product and the problem it solves
Product vision
Set your vision for where you want your company or product to be in the future
SAFe® framework
Capture how your team implements agile at scale
Scrum framework
Capture how your team implements scrum
Segment profile
Capture the characteristics, growth opportunity, and likelihood of success for each market segment
SMART goals
Use SMART goals to establish objectives for your product or team
Strategic roadmap
Visualize high-level initiatives to communicate your product direction and timelines for major bodies of work
Strategy mountain
Illustrate your strategic goals and steps needed for success
SWOT analysis
Identify internal and external factors that could impact the success of your business or product
The Aha! Framework
Build software like we do
Value proposition
Communicate your product's unique benefits and value to customers
VMOST analysis
Summarize your product vision, mission, objectives, strategies, and tactics
Working backwards
Work backwards to determine the steps needed to achieve your goal
Get advice from product experts
Our Product Success team is staffed with product managers who love to work with customers. We respond within two hours and would be happy to demo what the software can do.
