Guide for product managers

Define the essential elements of your go-to-market strategy

Evaluate options based on value and effort to identify what to work on next

Identify the root cause of a problem or challenge

Explore foundational questions about your business and refine your product strategy

Sketch the entire customer journey and build more lovable experiences

Record key choices to provide transparency and insights into your decision-making process

Map scenarios, predict outcomes, and make better decisions

Determine whether a solution meets your organization's needs

Identify gaps between where your product is now and where you want it to be

Prioritize features using the Kano model

Map out early-stage strategy with a canvas built for fast, focused planning

Structure your marketing strategy — from goals to launch — in one place

Prioritize features using the MoSCoW model

Set objectives and key results and measure your progress towards them

Identify potential opportunities for new products, features, or improvements

Analyze the market forces that influence your product strategy

Follow the Pragmatic Framework to align strategy with market needs

Analyze competitors and pricing models to choose the right strategy

Clarify key differences across customer plans

Compare your market position based on price and perceived quality

Articulate the key benefits of your product and the problem it solves

Define the future you want to create and how you will get there

Map agile release train (ART) and team-level workflows using SAFe framework components

Capture how your team implements scrum

Capture the characteristics, growth opportunity, and likelihood of success for each market segment

Use SMART goals to establish objectives for your product or team

Visualize high-level initiatives to communicate your product direction and timelines for major bodies of work

Illustrate your strategic goals and steps needed for success

Identify internal and external factors that could impact the success of your business or product

Build software like we do

Communicate your product's unique benefits and value to customers

Summarize your product vision, mission, objectives, strategies, and tactics

Work backwards to determine the steps needed to achieve your goal