Discover

Set discovery best practices

Establish a structured approach to customer research

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Define research cadence

Set a research schedule that complements your planning process

Create interview scripts

Empower the entire team to get the most out of user conversations

Define standard reports

Establish how to share insights and where to save them

Centralize customer research

Bring all your research studies, customer interview data, and product discovery insights into one place. Organize everything by product or team to create a single source of truth. Making product research accessible across teams is fundamental to expanding customer knowledge — ultimately leading to better decision-making as you prioritize what to build.

Set discovery goals

Align on what you want to learn and why. Set the research study's type (such as market assessment, initiative validation, or feature prioritization) and define objectives. Capture underlying assumptions so researchers are clear on what they need to validate. This grounds your product discovery efforts in identifying real customer problems and needs — rather than rushing to confirm solutions.

Optimize your process

Establish an "always-on" approach to product discovery. Create a participant database to help the team quickly find the right people to engage with — using criteria like their persona, organization, and conversation history. Take the hassle out of scheduling interviews and communicating with participants by leveraging automation to accelerate the entire process.

Interview with confidence

Craft an interview script for each study. This ensures everyone asks the same set of questions — so you can easily compare findings later. It also helps teammates improve their interviewing skills and derive meaningful insights about the people who purchase and use your products. Refine scripts over time as you develop best practices for what works well.

Turn insights into action

Analyze your findings. Summarize each conversation, capture overall sentiment, and identify the answers to your questions — using an AI assistant to save time. Standardize how you share key insights with expert report templates at the study and interview level. Connect insights directly to your product roadmap to keep the voice of the customer at the forefront of every product decision.

Top capabilities for setting discovery best practices

Create a research center	Add unlimited studies and interviews to organize all your research in one place
Build a participant database	Maintain a central list of participants with their organizations and group interests
Schedule interviews	Automate the coordination and communications for each interview with your customers
Create interview scripts	Develop reusable templates that ensure consistent, thoughtful conversations
Link insights to the roadmap	Connect learnings to initiatives, ideas, and features to drive evidence-based decisions

Ready to get started?

Try Aha! Discovery now as a standalone tool to manage interviews or as a seamlessly integrated part of Aha! Roadmaps to connect customer research to your roadmap. Our product experts — who are all former product managers — would love to show you the possibilities.

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