Discover

Build a participant database

Collect a list of contacts who can provide key feedback in interviews

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Take control

Give product, UX, and research teams access to the same pool of people

Group relevant users

Organize participants by key attributes to match them to the right studies

Track engagement

Keep a record of who participated in what research over time

Create a repository

Manage all new and existing research participants in a central place. Import contacts from various systems (like your ideas portal or Salesforce) to give product, UX, and research teams quick access to customers who can provide valuable insights. A shared database reduces duplicate outreach and makes it easier to coordinate efforts across teams — so you can move faster and learn more.

Add custom data

Find engaged end users for every study. Create rich participant profiles with details like role, location, product usage, and customer status. Add custom fields to capture unique traits relevant to your team's research goals. A well-organized system helps you focus your outreach without needing to chase down recommendations from customer-facing teams.

Segment by group

Create structure within your participant pool. Group contacts by attributes like persona, plan type, or product usage. Understand which customers are involved by associating each contact with their company. This makes it easier to manage outreach, ensure balanced representation, and track engagement across key segments.

Report on who you met with

Know who you talked to and when. Keep a clear record of past participation to avoid contacting the same people too often. Maintain strong relationships and make sure you have a variety of voices in your research (not just the loudest 20%). Over time, you will build a more balanced, scalable approach to discovery.

Top capabilities for building a participant database

Build your contact list	Import in bulk, connect to Salesforce, sync from your ideas portal, or add participant details manually
Group participants	Organize contacts by company and add labels for interests, plan type, or usage
Add custom fields	Capture important details by adding custom fields to contacts or organizations
Manage study lists	Assign individuals or groups to studies based on your specific goals to stay organized and focused
Track past participation	See who has already taken part in research to avoid contacting the same people too often

Ready to get started?

Try Aha! Discovery now as a standalone tool to manage interviews or as a seamlessly integrated part of Aha! Roadmaps to connect customer research to your roadmap. Our product experts — who are all former product managers — would love to show you the possibilities.