Capture every conversation
Establish an archive of customer interviews that the entire team can access
Unify research data
Bring together qualitative and quantitative product discovery data in one tool
Search for key findings
Maintain historical access to all completed studies and insights
Organize customer research
Group related interviews by study to keep your product discovery efforts focused. This also makes it easy to track past activity — so the team can see whether a similar study already exists, build on existing research, and inform new areas of inquiry. This is key to establishing scalable research operations, providing continuity of knowledge as your products and teams shift or grow over time.
