Centralize customer interviews
Manage all your research sessions and data in one place
Organize customer research
Group related interviews by study to keep your product discovery efforts focused. This also makes it easy to track past activity — so the team can see whether a similar study already exists, build on existing research, and inform new areas of inquiry. This is key to establishing scalable research operations, providing continuity of knowledge as your products and teams shift or grow over time.
Keep interviews accessible
Tap into the voice of your customers. Interview end users and store all of your video recordings, transcripts, and notes in a searchable repository. This gives everyone in your account access to videos and transcripts and prevents valuable assets from getting buried across disjointed tools and locations. Additionally, it makes interview data easier to return to over time — ensuring you do not repeat previous research.
Include other research assets
Bring all your product discovery content together in a central hub. Create new documents to outline interview guides, discussion outlines, or future research areas. Use folders to stay organized and give your team a shared space to collaborate. You can also import external resources like surveys, analyst reports, and files from Confluence, SharePoint, OneDrive, or Google Docs.
Analyze feedback across sessions
Use your research to quickly spot patterns in pain points, needs, and sentiment. Analyze transcripts across multiple interviews — using AI to generate summaries and highlight key learnings in seconds. Connect your findings directly to the roadmap to speed up the path from insight to action. Customer-backed evidence strengthens business cases and shapes upcoming features.
Track research activity
Get a complete view of all your planned, current, and completed research activity in one place. Plus, quickly monitor progress with study, interview, and researcher trends. It is easy to see if you are meeting your research goals and unlocking desired learnings — without creating manual reports.
Top capabilities for centralizing customer interviews
Create a research repository | Store all your studies, interviews, and research docs in one place to ensure learnings stay readily available | |
Upload unlimited interviews | Integrate with Zoom and Microsoft Teams to quickly bring your interview transcripts together for easy access | |
Analyze feedback with AI | Use the AI assistant to gauge sentiment and identify valuable insights across multiple interviews | |
View shared reports | Easily discuss progress and findings as a team with on-demand research activity and insights reports | |
Link insights to the roadmap | Integrate with Aha! Roadmaps or Aha! Ideas to bring customer-backed evidence into your planning process | |
Ready to get started?
Try Aha! Discovery now as a standalone tool to manage interviews or as a seamlessly integrated part of Aha! Roadmaps to connect customer research to your roadmap. Our product experts — who are all former product managers — would love to show you the possibilities.
