Put discovery first
Take the guesswork out of deciding which features to invest in
Interview customers
Engage in meaningful conversation to increase empathy for end users
Solve real problems
Bridge the gap between customer feedback and what you deliver
Put customer needs first
Find out what customers actually want — before you build anything. Whether you are defining new features or enhancing existing ones, create a research plan to validate the problem you want to solve. Capture goals and assumptions upfront. And bring in relevant quantitative data ( like product usage reports and feedback polls) to support your product discovery efforts.
