Gather feedback on features
Talk with customers to inform what you should build next
Put customer needs first
Find out what customers actually want — before you build anything. Whether you are defining new features or enhancing existing ones, create a research plan to validate the problem you want to solve. Capture goals and assumptions upfront. And bring in relevant quantitative data ( like product usage reports and feedback polls) to support your product discovery efforts.
Engage the right people
Gather input from a wide range of voices. Establish a participant database — automatically pulling in contacts from Salesforce or your ideas portal. Segment contacts based on demographic information, user activity, and submitted requests to enhance the feedback's relevance. Streamline interview coordination with a custom scheduling page to eliminate back-and-forth emails.
Interview with precision
Get the most out of every interview. Prepare a script to keep the conversation on track. Ask thought-provoking questions to understand the root cause of pain points, share mockups of potential solutions, and explore key use cases. Record the meeting so you can auto-transcribe every word without having to take notes.
Analyze customer feedback
Gain clarity about what users really want from product features. Import videos and transcripts into a central research hub. Then, use AI to quickly distill the key takeaways from each interview. Identify unmet needs, pinpoint improvements, and capture fresh ideas to spark innovation. Turn transcript snippets into new features in a couple of clicks — so valuable insights never get lost.
Defend your plan
Answer the "Why should we build that feature?" question with conviction. Link insights — including learnings, quotes, and answers — directly to your product roadmap to provide customer-backed evidence. Transform customer feedback into meaningful action, refining user requirements so you can design, develop, and deliver functionality that creates tangible value.
Top capabilities for gathering feedback on features
Organize your research findings | Centralize interviews, polls, and documents related to feature feedback — so insights stay accessible and actionable | |
Build your participant pool | Collect feedback from the right users by syncing contacts from your ideas portal or Salesforce, or add them in bulk | |
Guide each interview | Use interview templates to ask targeted questions, explore use cases for features, and spark open-ended dialogue | |
Uncover insights with AI | Use the AI assistant to summarize interviews, extract key takeaways, and highlight feature feedback | |
Tie feedback to plans | Connect customer input to what you want to build by linking insights directly to features, ideas, and more | |
Ready to get started?
Try Aha! Discovery now as a standalone tool to manage interviews or as a seamlessly integrated part of Aha! Roadmaps to connect customer research to your roadmap. Our product experts — who are all former product managers — would love to show you the possibilities.
