Create prototypes to transform how you define new features
Save prototypes as records in Aha! software so you can link them to product work, track changes, and gather feedback in context.
Aha! Ideas
Ideas fuel innovation. Explore the latest updates to Aha! Ideas. Learn how to crowdsource feedback, evaluate insights, and cultivate customer empathy.
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The new Aha! Ideas + HubSpot integration is live
Connect Aha! Ideas with HubSpot to capture customer requests from deals, tickets, and company pages — and prioritize ideas based on revenue impact.
Create dedicated ideas portals for different user groups
Create dedicated ideas portals for beta programs, advisory boards, and campaigns in Aha! Ideas Advanced — and control exactly which ideas each audience sees.
Control who can view and edit your product reports
Set granular view and edit permissions for every report, roadmap, and dashboard in Aha! software. Share updates widely while keeping your most important views stable and…
The top Aha! software features launched in Q1 2026
Discover the top Aha! software launches from Q1 2026 — including integrations with coding agents in Aha! Develop and our new AI prototyping and app-building tool.
Introducing a new AI agent in Aha! software for deep product research
Deepen your product research with Elle's new Research agent in Aha! software — synthesize insights, evaluate opportunities, and make smarter decisions faster.
Now, choose dark mode in Aha! software
Dark mode is now available across Aha! software. Choose light mode, dark mode, or follow your system settings for a consistent experience tailored to how you work.
Invite customers who submit product ideas to research studies
Invite customers who submit product ideas or respond to polls to research studies — filter your Aha! Discovery participant database to quickly find engaged users.
Track the value of a feature from discovery to delivery with multiple scorecards
Add multiple scorecards to a feature in Aha! Roadmaps to track how product value evolves at every stage.
Streamline how you capture customer ideas with improved dynamic forms
Dynamic forms in Aha! Ideas Advanced make sharing feedback more efficient for customers — and help product teams collect important details.
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