Aha! recognized again as a top workplace and product innovator

Building a great company and building great products go hand in hand. From the beginning, Aha! has operated on our own terms: We are self-funded, fully remote, product experts, and focused on long-term value. We set out to create the kind of company where people can do meaningful work and build lovable products customers rely on. And we continually invest in defining better ways for product teams to succeed in a rapidly changing market.

Today, we are proud to share that Aha! has earned wins in two categories in 2025's Best in Biz Awards — an honor that celebrates both our team and the products we build together.

Established in 2011, Best in Biz Awards recognizes companies across industries for standout achievements in leadership, innovation, and workplace culture. Winners are determined by an independent panel of judges made up of editors, reporters, and industry analysts from a wide range of top-tier publications. Past winners of the program include companies as varied as Chipotle, Experian, GoDaddy, and LifeLock.

Learn more about Best in Biz Awards and browse the full list of winners

Best Place to Work: Gold

The Best Place to Work award celebrates organizations that excel at creating sustainable, high-performing workplaces. Judges highlighted our people-first culture and fully remote structure, which gives every team member the freedom to work where they are happiest.

"It is that freedom, flexibility, and trust put in employees that allow a 130-employee company to book more than $100M in revenues. But it is not just the revenue numbers that confirm how satisfied and happy Aha! employees are ... [We] were impressed that the average tenure in the company is 4.6 years, and 91% of team leads are promoted from within." — Best in Biz Awards 2025 judge

This award reinforces our commitment to building a company where people want to stay, contribute, and build lasting value together.

Best New Enterprise Product of the Year: Silver

The Best New Enterprise Product of the Year award for Aha! Discovery is especially meaningful. It reflects our belief that great products start with deep customer understanding.

Aha! Discovery gives product teams everything they need to capture customer interviews, uncover insights fast with a built-in AI assistant, and link them to the roadmap. Judges were particularly impressed by how quickly teams have adopted Aha! Discovery — ensuring every product decision is grounded in customer needs:

"As customer feedback becomes increasingly important in driving product direction across various industries, Aha! Discovery brings structure to figuring out what customers need. The new product has already been used to capture [thousands of] customer insights, and has received rave feedback." — Best in Biz Awards 2025 judge

These awards reflect what motivates us every day: building a suite of products that support product teams throughout the entire product development lifecycle. We are grateful to Best in Biz Awards' judges for the recognition and to the Aha! team for making our work possible. Together, we continue building toward a better future and a world of lovable software.

Our team is happy, productive, and hiring — join us!