Discover

Conduct usability testing

Understand what customers experience when using your product

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Learn user preferences

Capture early customer input on how new functionality should work

Uncover friction points

Gain important insights into how people actually use your product

Increase user happiness

Make informed design decisions to improve the overall experience

Create a research plan

Streamline how you manage usability tests. Define studies to establish the purpose of each test — capturing objectives, assumptions, participant criteria, and interview questions. Organize this information in a central location using a standard format to drive consistency. This ensures every test yields meaningful insights to enhance the user experience.

Set up testing sessions

Identify users who meet your testing criteria. Quickly search for the right people in a shared participant database based on role, product usage, and customer status. Review their past participation to avoid contacting the same customers too many times. And send out personalized invites using an automated system to efficiently schedule video interviews.

Observe user interactions

Show participants screens or have them go through a series of steps. Gather feedback on wireframes, prototypes, beta versions of features, and existing functionality. Record how people interact with your product to see the steps they take and how easily they complete key actions. Dig deeper into frustration points, preferences, and unmet expectations — so you are clear on how to improve the experience.

Review what you learned

Translate observations into actionable insights. Upload the recording of each session to a central repository. Use the AI assistant to summarize the overall conversation and user sentiment. Then, review the video and transcript to identify confusing flows, navigation issues, and unclear copy. Highlight opportunities to turn moments of struggle into better outcomes for end users.

Make meaningful improvements

Compare findings across sessions to track common usability patterns and issues. Then, generate insights reports and link them directly to the roadmap to inspire product decisions. Exploring your product's user experience in this way adds valuable human context — removing assumptions and aligning around how to make it lovable for customers.

Top capabilities for conducting usability testing

Draft a script	Define your interview flow and highlight what you want to show end users
Record notes	Write down immediate feedback and observations for later analysis
Upload interviews	Integrate with Zoom and Microsoft Teams to store all of your interview transcripts in a central place
Capture key moments	Highlight important learnings and quotes from transcripts that contribute to your study summary
Link insights to the roadmap	Connect learnings to initiatives, ideas, and features to drive evidence-based decisions

Ready to get started?

Try Aha! Discovery now as a standalone tool to manage interviews or as a seamlessly integrated part of Aha! Roadmaps to connect customer research to your roadmap. Our product experts — who are all former product managers — would love to show you the possibilities.