From Brian

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection909 articles
Your execs might not have an AI strategy
August 12, 2025

Your execs might not have an AI strategy

Many leaders claim an AI strategy, but lack clarity. Getting the most benefit out of AI means going back to the basics and grounding your strategy in reality.

Is AI why we are seeing so many layoffs?
July 22, 2025

Is AI why we are seeing so many layoffs?

It is not so simple as "AI is replacing people and taking all the tech jobs." AI investments are expensive, and markets are stalled. Companies do not want to be left…

The best product managers ask customers for their money
July 8, 2025

The best product managers ask customers for their money

A product is only real when someone is willing to pay. This blog explores how to lead early customer conversations by staying grounded in current value and asking for…

The future of product development is less agile
June 10, 2025

The future of product development is less agile

Will AI-aided product development force teams back to a more waterfall approach? Aha! CEO Brian de Haaff says it is time to be less agile to build better products.

Can product managers be replaced by AI?
May 6, 2025

Can product managers be replaced by AI?

Can AI really replace PMs? Not so fast. Human-centric skills increase the value of product management in this next generation of AI-driven software development.

I think you should ask customers harder questions
April 8, 2025

I think you should ask customers harder questions

Document best practices for product discovery so anyone on the team can approach user and customer interviews with confidence.

Introducing Aha! Discovery — the new way to manage customer interviews
March 27, 2025

Introducing Aha! Discovery — the new way to manage customer interviews

Learn more about the latest tool for product builders — Aha! Discovery. It is the new way to manage customer interviews, uncover key product insights, and link them to…

6 product discovery skills you need right now
March 27, 2025

6 product discovery skills you need right now

Product teams need to have real conviction about the choices they make, which requires deep skill in the following areas: market assessment, competitive position…

The software revolution, part II: AI agents are writing the code
March 10, 2025

The software revolution, part II: AI agents are writing the code

AI is rewriting the rules of software development. Learn how product teams must adapt and why strategic decision-making matters more than ever.

Stop listening and speak first in meetings
February 10, 2025

Stop listening and speak first in meetings

These five tactics will help you gain the confidence to speak up in meetings. Presenting your views strategically helps you raise your visibility at work, build trust…

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