Getting Smarter With Google Display Ads
Our company is growing quickly and we have been increasing our spending on various advertising platforms to promote our app for product managers and engineers. We…
Leadership
Set a clear strategy for company and product success so you stay grounded in what you want to achieve. Find practical advice on goal-setting, cross-functional planning, prioritization, and leadership.
3 Paths to Market Leadership: Flash Mobs, Parades, Movements
We all want to be market leaders. There’s no question about it. However, it’s hard to achieve category supremacy for anyone — especially when selling to businesses. And…
The Folly of Inside-Out Product Thinking
Have you ever run into this deductive reasoning? A. Customers like our existing products and our company. B. We are building a new product that reflects the priorities of…
The Minimum Lovable Product (Forget the MVP)
A can of cat food is a Minimum Viable Product (MVP) when you are starving, but it’s highly unsatisfying and unlikely to generate a loyal following (of humans). And in a…
The Lean(est) Startup
I like the Lean Startup methodology, but I am not sure it goes far enough. I am now recommending a disruptive new approach which I have aptly named the Waif Startup. It’s…
How to Choose a Great Co-Founder
You might call me sensitive, but I really wish my co-founder would ask how I am doing a bit more often. But aside from that, we are a perfect match. He is the technical…
Should Your Startup Take a Moonshot?
The moonshot is the purported antidote to incrementalism. It is about great aspirations and what happens when smart people do not worry about what’s possible today. To…
"Goal First" — A Product Roadmapping How-To
A goal-first mindset is key to success. Learn how to use our product roadmapping tool as a framework for setting goals and sharing your product strategy.
