The Aha! Framework for product development in Aha! Roadmaps.

Set product standards

Define your product management framework

Give teams a clear way to work — with the guidance, AI-powered automation, and oversight to achieve the best outcomes

Ideas

OKRs

Standardize

Define your process, set workflows, and create templates for every team

Automate

Use AI and automation to make your process more efficient and repeatable

Control

Govern product work with permissions, approval gates, and change history

Build your own framework in Aha! Roadmaps

Establish your approach

Provide a framework for setting product strategy through discovery, planning, and delivery. Start with a template such as the Aha! Framework, scrum, or Scaled Agile Framework® — or build your own process from scratch. Reimagine each step for an AI-powered product development lifecycle. Clarify the work at each step, including the team's role and what Elle (the AI assistant) will take on. Add links to supporting documents to reinforce a consistent way of working.

Match how your team works

Adapt Aha! Roadmaps to your process. Customize terminology, fields, and layouts, then set flexible or fixed workflows with approval gates where needed. Use workspace templates to share standards across teams. Work with Elle directly in Aha! Roadmaps, or connect through the Aha! Model Context Protocol server to use your preferred AI tools.

Automate key workflows

Reduce manual effort throughout your process. Use Elle to analyze customer feedback, refine product strategy, draft requirements, create prototypes, and more. Schedule recurring tasks and set automation rules to update records, assign work, and send notifications — so teams can focus on higher-value work.

Drive consistency

Ensure teams capture the correct information in the right way. Create reusable templates across all aspects of your product management work — from strategic models to feature descriptions, prioritization frameworks, roadmaps, reports, and more. Build an AI skills library to help Elle automatically apply your team's expertise to common tasks.

Maintain accountability

Delegate work to AI while staying accountable for decisions. Time-stamped record history shows who changed what and when, including status updates, timeline shifts, and scope changes. Report across workspaces to review how plans evolved and confirm sign-offs were completed — supporting internal reviews and audits.

Scale across teams

Make your framework the foundation for effective product operations. Give teams a shared way to work so you can maintain visibility and control as your organization grows. Manage secure access with single sign-on, assign workspace permissions and custom roles, and govern AI usage — so teams can collaborate securely while you retain oversight.