Strategize

Link goals to work

Establish a true north for what you want to achieve and how you will get there

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Lead with conviction

Define an inspiring product vision and set ambitious goals to turn it into reality

Get everyone on board

Share your strategy with the broader team to keep everyone working together

Measure strategic gains

Track progress against goals and analyze key success metrics to stay focused

Get clear on the 'why'

Great products are the result of having a clear vision. You cannot build anything meaningful without knowing why you are building it — whether you are introducing a new product or enhancing an existing one. Craft a concise vision statement that establishes your larger purpose and inspires others to work toward it.

Take a goal-first approach

Start by establishing your overarching goals or OKRs. Then, set product goals that contribute directly to your organization's success. Make each goal specific, time bound, and measurable. This grounds everyone in what you need to accomplish, ensuring alignment and accountability at all levels.

Identify key initiatives

Define the major themes of work you want to invest in to achieve your goals. Explore new opportunities, assess costs, and capture the potential ROI to guide your decisions. Then, score and rank initiatives based on business importance. Show how initiatives link to goals to create a unified strategy.

Connect work to strategy

Bring your product strategy to life. Implement features that best align with your goals and initiatives — establishing clear roll-up relationships between them. This makes it easy to see how everything ties together. It also keeps teammates focused on the importance of their work, providing impetus and motivation.

Top capabilities for linking goals to work

Capture the vision	Use strategic planning templates to clearly articulate your core vision, positioning, and business model
Define business goals	Establish goals or OKRs at each level of your organization and show how they roll up to company strategy
Set product initiatives	Define initiatives to capture the major new areas of functionality you will implement to achieve your goals
Manage financial data	Create custom tables to analyze costs, track revenue, and calculate the ROI of your strategic investments
View all relationships	Report on how releases, epics, and features relate to goals to highlight your strategic approach

Ready to get started?

See how Aha! helps teams build lovable software. Try Aha! Roadmaps now or let our product experts — who are all former product managers — show you the possibilities.