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Product homepage wireframe template

Explore layout ideas for a product homepage

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Product homepage wireframe large

About the product homepage wireframe

Get everyone aligned on the layout, features, and user flow of your product's homepage. Wireframing ensures the team shares a visual guide — minimizing confusion and potential design hurdles.

This template helps you prioritize the essentials. Map out the placement of vital elements like navigation menus, call-to-action buttons, and other essential information. Consider user flow and how the homepage will connect to other product sections.

Whether you are building a new product homepage or updating an existing one, having an upfront plan leads to a better experience for designers, developers, and customers too. This fosters a deeper sense of empathy for everyone that you work with and build for.

Best practices

Offer users access to essential product information and features.

  1. Consider user needs Start by defining user goals and the key tasks they need to accomplish. This will help inform the placement of elements on your product page as you wireframe the desired customer experience.

  2. Keep it simple Add the browser component to your whiteboard and use shapes to visualize the basic layout and content of your page. Insert interactive wireframe components — like the nav menu, search bar, and buttons — to highlight the main actions you want users to take.

  3. Add visual details Choose from a library of icons to represent common UI elements, such as settings and notifications — creating a familiar look and feel. Customize your wireframe with your logo, color, and font sizes to match your product.

  4. Iterate fast Share your wireframe with stakeholders and team members to gather feedback early in the design process. Experiment with different layouts and refine your approach to help the UX team create a winning design.

FAQs about the product homepage wireframe template

Why is a product homepage wireframe template important?

A template helps make your wireframing exercise standardized and streamlined. Leverage pre-built elements and visuals commonly found on product homepages to get started quickly. Even with limited design experience, you can clearly convey your idea and give UX and development teams the details they need to move the concept forward.

What is the difference between a wireframe, mockup, and prototype?

These are all visual tools that product teams use to design and build what customers want. But each serves a distinct purpose. A wireframe is a simple, low-fidelity rendering of a new product or feature's structure and function. A mockup adds visual detail, showing how final designs will look. A prototype is a functional model that allows viewers to interact with designs before development begins.

How detailed should I make a product homepage wireframe?

Think of your product homepage wireframe as a low-fidelity concept of your initial ideas. Sketch out what you envision for the desired user experience at a high level, including the page layout and key components. But leave the finer details and specific design elements for later.

Is this template free to use?

Yes. To use this product homepage wireframe template, sign up for a free 30-day trial of Aha! Whiteboards . (You can also try this template in Aha! Roadmaps if you need a complete product management solution.) Easily customize the template to suit your needs, then share it with as many people as you want (for free) to streamline collaboration.

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