Product announcements template
Showcase product launches and updates customers will care about
Use template
About the product announcements template
Sharing what is new is part of delivering value. This template helps you create product announcements that are clear, practical, and easy to replicate. Use it to highlight key updates — whether it is a major launch or an enhancement that solves a long-standing customer need. A consistent format makes it easier for the team to draft announcements quickly and helps customers see your progress.
Included in the product announcements template
This product announcements template includes built-in capabilities like:
A menu of classic whiteboard features such as shapes, sticky notes, grids, and emojis
Quick access to best practices and a pre-filled example for guidance
Inline comments to gather feedback, questions, and ideas from teammates
Ability to link resources like guides, videos, or knowledge base articles
How to use the product announcements template
Start with a brief introduction that sets the context. Are you announcing a new feature, an enhancement, or a set of updates? Focus on changes that improve the customer experience and deliver tangible value. Add examples to show how customers will benefit from the updates, and link to helpful resources like support articles or videos. Invite customers to share their feedback to keep the conversation going.
This template works well for single announcements or as a standard format for a product updates hub. If you use Aha! Roadmaps or Aha! Ideas, you can link announcements to specific initiatives, features, and ideas — making it easy to show how customer feedback leads to action.
Best practices
Share product news clearly — helping customers understand what is new and how it benefits them.
Choose the updates that matter most: Focus on what meaningfully changes the customer experience: new workflows, new capabilities, improved performance
Frame the benefit, not just the feature: Explain why the update is valuable (e.g., "Helps you onboard users faster" vs. "Added a new onboarding tool.")
Balance excitement with plain language: It is good to be proud of what you are building. But customers care most about what is new and how it will help them — so keep your wording clear, direct, and easy to understand.
Invite engagement: Prompt customers to share their feedback directly through your ideas portal, social media, or the support team. Closing the loop strengthens customer relationships.
FAQs about the product announcements template
How do we decide what updates are worth announcing?
Start with the customer lens. Would the change impact how customers use the product day to day? Would it solve a pain point they told you about? If yes, it is announcement-worthy. If it is only visible behind the scenes, a lower-key release note might be better.
What if we have multiple small improvements to share?
Group them together under a shared theme if possible (e.g., "Improvements to collaboration features"). This keeps the announcement tidy and customer-friendly. Bullet points and visual cues like icons can also make small updates easier to scan and absorb.
Can we use this template for external and internal audiences?
Yes — with a slight adjustment in tone. External announcements should prioritize customer benefits and excitement. Internal versions might include more rollout details, training resources, or metrics to track adoption.
Is this template free to use?
Yes. To use this product updates template, sign up for a free 30-day trial of Aha! Whiteboards. (You can also try this template in Aha! Roadmaps if you need a complete product management solution.) Easily customize the template to suit your needs, then share it with as many people as you want (for free) to streamline collaboration.
