10Ps marketing matrix template
Define the essential elements of your go-to-market strategy
Use templateAbout the 10Ps marketing matrix template
A core part of any go-to-market plan is determining how to position your product and reach the right audience. You may be familiar with the 4Ps of marketing — product, price, promotion, and place. The 10Ps were developed as an extension of those four to help founder, marketers, and product leaders think more holistically about your strategy. It adds people, process, programs, physical environment, partners, and positioning to the mix.
Use this template when bringing a new product to market or identifying ways to improve your existing marketing strategy. Capturing all 10Ps in one place shows cross-functional teams how each element contributes to your success.
You can add and remove items of the matrix as you need, change colors, or include sticky notes to provide more context. When you are ready to move from planning to implementation, convert any items on the whiteboard into real work in Aha! Roadmaps and move forward with confidence.
How to use the 10ps marketing matrix template
Get a full picture of customers, channels, and market context.
Capture the fundamentals Choose the product or service you want to focus on and outline the basics in each box of the template. Link out to existing documentation where it makes sense, such as customer personas or current marketing programs.
Refine your thinking Gather teammates to review the details together and push each other's thinking. Add comments and highlight information that deserves deeper discussion. Think of your 10Ps as a living document — one that you will revisit and enhance as you learn more about what works in market.
Set plans in motion Now that you have the foundation of your marketing strategy, it is time to get to work. Convert details on the template into work items in Aha! Roadmaps. Determine deliverables, dates, and assignees — then track the progress of the work.
- What is a business model?
- What is customer experience?
- What is the Complete Product Experience (CPE)?
- What is a customer journey map?
- What is product-led growth?
- What are the types of business transformation?
- What is enterprise transformation?
- What is digital transformation?
- What is the role of product management in enterprise transformation?
- What is a Minimum Viable Product (MVP)?
- What is a Minimum Lovable Product (MLP)?
- What is product vision?
- How to set product strategy
- What is product-market fit?
- What is product differentiation?
- How to position your product
- How to price your product
- What are product goals and initiatives?
- How to set product goals
- How to set product initiatives
- What is product value?
- What is value-based product development?
- 10Ps marketing matrix
- 2x2 prioritization matrix
- 5 Whys
- Business model
- Customer journey map
- Decision log
- Decision tree
- Fit gap analysis
- Gap analysis
- Kano model
- Lean canvas
- Marketing strategy
- MoSCoW model
- OKRs
- Opportunity canvas
- Porter's 5 forces
- Pricing and packaging research
- Pricing plan chart
- Pricing strategies (Kotler)
- Product positioning
- Product vision
- SAFe® framework
- Scrum framework
- Segment profile
- SMART goals
- Strategic roadmap
- Strategy mountain
- SWOT analysis
- The Aha! Framework
- Value proposition
- VMOST analysis
- Working backwards
- Collections: Business model
- Collections: SWOT
- Collections: Objectives and key results (OKR)
- Collections: Product positioning
- Collections: Market positioning
- Collections: Marketing strategy
- Collections: Marketing messaging
- Approaches table
- Competitive analysis
- Customer empathy map
- Customer interview
- Customer journey map
- Customer research plan
- Opportunity canvas
- Personas
- PESTLE analysis
- Problem framing
- Product comparison chart
- Pros and cons
- SWOT analysis
- Target audience
- Collections: Customer research
- Collections: Competitor analysis
- Collections: Marketing competitor analysis
- How to choose and use a product roadmap tool
- How to build a brilliant roadmap
- What to include on your product roadmap
- How to visualize data on your product roadmap
- What milestones should be included on a roadmap?
- How often should roadmap planning happen?
- How to build a roadmap for a new product
- 3 starter roadmap examples on a whiteboard
- Why product teams need knowledge base software
- How to write excellent release notes
- How to manage your product requirements document (PRD)
- How to build a product knowledge base
- What to include in an internal product documentation hub
- What is product documentation?
- How to build a customer support knowledge base
- Use cases for knowledge base software
- 2023 monthly calendar
- 2024 monthly calendar
- 2x2 prioritization matrix
- Approaches table
- Change log
- Feature requirement
- Kanban board
- Market requirements document
- Problem statement
- Product requirements document
- Pros and cons
- Release roadmap
- ROAM board
- SAFe® Program board
- Stakeholder analysis
- Stakeholder map
- Timeline diagram
- User story
- User story map
- Collections: Product development process
- Collections: MRD
- Collections: PRD
- Collections: Gantt chart
- Collections: User story
- Collections: User story mapping
- Collections: Feature definition checklist
- Collections: Feature prioritization templates
- Collections: Marketing plan templates
- Collections: Marketing calendar templates
- Common product development methodologies
- Common agile development methodologies
- What is agile product management?
- What is agile software development?
- What is agile project management?
- What is the role of a software engineer?
- What is waterfall product management?
- What is agile transformation?
- Agile vs. lean
- Agile vs. waterfall
- What is an agile retrospective?
- Best practices of agile development teams
- What is a burndown chart?
- What is issue tracking?
- What is unit testing?
- Introduction to agile metrics
- Agile dictionary
- What is scrum?
- What are scrum roles?
- What is a scrum master?
- What is the role of a product manager in scrum?
- What is a sprint?
- What is a sprint planning meeting?
- What is a daily standup?
- What is a sprint review?
- Product release vs. sprint in scrum
- Themes, epics, stories, and tasks
- How to implement scrum
- How to choose a scrum certification
- What is a product?
- What is a product portfolio?
- What is product development?
- What is product management?
- What is the role of a product manager?
- What is portfolio product management?
- What is program management?
- What is product operations?
- What are the stages of product development?
- What is the product lifecycle?
- What is a product management maturity model?
- What is product development software?
- How to build a product knowledge base
- What to include in an internal product documentation hub
- What is product documentation?
- How to build a customer support knowledge base
- Use cases for knowledge base software
- Knowledge sharing best practices for product teams
- How to keep your product documentation up to date
- Introduction to marketing
- What are some marketing job titles?
- What is the role of a marketing manager?
- What is the role of a product marketing manager?
- How are marketing teams organized?
- Which tools do marketers use?
- Interview questions for marketing managers
- Typical salary for marketing managers
- How to make a career switch into marketing
- How to structure your product development team
- Best practices for managing a product development team
- Which tools do product managers use?
- How to streamline your product management tools
- Tips for effective collaboration between product managers and engineers
- How do product managers work with other teams?
- How product managers achieve stakeholder alignment
- How to complete a stakeholder mapping exercise
- Aha! record map
- Approaches table
- Brainstorming meeting
- Brainstorming session
- Creative brief
- Daily note
- Daily standup meeting
- Marketing calendar
- Meeting agenda
- Meeting notes
- Mind map
- Organizational chart
- Presentation slides
- Process improvement
- Product backlog refinement meeting
- Product feature kickoff meeting
- Product operations meeting
- Product strategy meeting
- Pros and cons
- SAFe® framework
- Scrum framework
- Sprint planning meeting
- Sprint retrospective
- Sprint retrospective meeting
- Sticky note pack
- The Aha! Framework
- Timebox
- Timeline diagram
- Workflow diagram
- Collections: Product management meeting
- Collections: Diagrams, flowcharts for product teams
- Collections: Whiteboarding
- Collections: Templates to run product meetings