
Chasing Growth vs. Choosing Profit
What is more important for a startup — growth or profitability? The truth is that it does not need to be binary. The idea that a company can either grow fast or be…
Bootstrapping is about building real value — not just chasing valuation. It is the driving force behind the Bootstrap Movement.

What is more important for a startup — growth or profitability? The truth is that it does not need to be binary. The idea that a company can either grow fast or be…

Aha! is now well past $100 million in annual recurring revenue. The core learnings of being a bootstrapped company powered our exceptional growth — any company founder…

Autonomy is strength. Profit is freedom. Software companies in particular do not need an extraordinary amount of capital to get started. Choosing to bootstrap and grow…

Growth-at-all-costs thinking is pernicious. And the temptation is not reserved for startups. As an organization grows and becomes established, it takes continued…

Bootstrapping is more than how a business is funded. It is a mindset. But it is not for everyone. There are real pros and cons to being bootstrapped — you work hard, you…

Raising money is not necessarily a logical first step for a startup. Bootstrapping is often a better way forward for the majority of seed-stage companies. Founders can…

One way that we celebrate the Aha! team’s performance is through profit-sharing twice a year. Because we are a 100 percent bootstrapped software company, we can reward…

Bootstrapped companies typically have less waste and overhead. The benefits of bootstrapping also include greater depth of knowledge, less distractions, more creative…
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