Product Manager Beware: Your Roadmap Is Confusing Customers
“What are you planning to deliver in the second half of the year?” We were wrapping up a meeting with our customer advisory group when someone asked me this question. As…
Product team
You can build a product team that moves super fast while delivering exceptional experiences to customers. Learn how to create a winning product development strategy — whether you build, market, sell, or support your product.
How Marketing Teams Benefit From Clear Product Roadmaps
I have never been a fan of fire drills. Not the drills to ensure you can get out of a building in under 120 seconds. I am talking about the ones that every marketing team…
Visualize Your Product Roadmap Strategy
Great products are typically the result of having a breakthrough plan. That’s a strategy. Aha! makes it easy to set your product vision, goals, and strategic initiatives…
How to Craft a Winning Product Roadmap Presentation
So, you just built an awesome roadmap. Congrats. Customers are going to love it because you prioritized what many of them were asking for. You did a fine job working with…
The Product Roadmap vs. the Technology Roadmap
Your roadmap is essential. It is used in many different situations and audiences. You see roadmaps presented in everything from executive briefings to IT meetings.…
6 Things Product Managers Should Do Before Building a Roadmap
The product roadmap is one of the most essential documents your company creates. It shows what your product aims to achieve, how it will fulfill important goals, and how…
The Product Roadmap vs. the Project Roadmap
It’s amazing what you learn when you stop talking at work and start listening. This is particularly true when you are meeting with the world’s best innovators and product…
5 Easy Steps to Build Your First Marketing Roadmap
Marketing teams need a strategy. Your strategy tells you where to focus when there aren’t enough dollars in the budget to advertise everywhere. And as marketing continues…
