Leadership

Set a clear strategy for company and product success so you stay grounded in what you want to achieve. Find practical advice on goal-setting, cross-functional planning, prioritization, and leadership.

Marketing Teams Need Strategy Too
January 24, 2019
Marketing Teams Need Strategy Too

Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This…

The Founder’s Paradox: How to Prioritize What Others Need When Everyone Is Focused on You
January 14, 2019
The Founder’s Paradox: How to Prioritize What Others Need When Everyone Is Focused on You

Gravity is what holds our world together. It is the force that draws objects together — literally bringing us down to Earth. But the word gravity can also be used to…

2019 Is the Year to Go Boldly
January 8, 2019
2019 Is the Year to Go Boldly

What does it mean if someone calls you bold? It could be that your actions seem courageous. Or that you take risks and have a certain fearlessness to your character. But…

The Hidden Challenges of Agile Marketing (and 7 Solutions)
January 3, 2019
The Hidden Challenges of Agile Marketing (and 7 Solutions)

How many times have you felt the pressure to go faster at work? If you work in marketing, it might feel like this happens all the time. You are continually pushed to make…

Marketing strategy vs. go-to-market strategy
December 17, 2018
Marketing strategy vs. go-to-market strategy

Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…

The Founder’s Paradox: How to Add Complexity and Avoid It
November 6, 2018
The Founder’s Paradox: How to Add Complexity and Avoid It

More customers, more people, more process, more technology — leading to more success. And success leads to financial gains which can be reinvested to grow more customers,…

The Founder’s Paradox: How Do You Respond Instantly When You Are Super Busy?
October 16, 2018
The Founder’s Paradox: How Do You Respond Instantly When You Are Super Busy?

You are so busy that you are tired. Really tired. Seven-days-a-week, 12-hours-a-day tired. And you still have more to do, more than seems possible for just one person.…

No One Has a Vision for Your Product — Now What?
September 25, 2018
No One Has a Vision for Your Product — Now What?

“Why are we building this?” This is a painful question for product managers. Maybe you have mumbled it when sales pushed through a new feature to close a deal. Or when…